Growth Marketing Manager

Sur LATAM; Buenos Aires; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Join a forward-thinking company as a Growth Marketing Specialist, where your innovative ideas will shape the future of their SaaS product. In this dynamic role, you'll collaborate with leadership to develop data-driven marketing strategies that drive sustainable growth. Your focus will be on optimizing customer acquisition and retention through experimentation and analysis. This is an exciting opportunity for a self-starter who thrives in fast-paced environments and is eager to tackle challenges. Embrace flexibility and efficiency in your work while making a significant impact on the business.

Qualificações

• 3+ years of experience in SaaS growth marketing.
• Deep understanding of SaaS business models and customer lifecycle.

Responsabilidades

• Developing and executing data-driven marketing strategies.
• Managing campaigns across digital channels like PPC, email, and social media.
• Implementing strategies for customer retention and acquisition.

Conhecimentos

SaaS growth marketing

Data analysis

Digital marketing channels

AARRR Funnel / Pirate Metrics

Marketing automation tools

Communication skills

Creativity

Descrição da oferta de emprego

Our client is seeking a proactive and innovative Growth Marketing Specialist to join their team and play a key role in scaling their SaaS product. This is an exciting opportunity where your ideas will be heard, tested quickly, and refined dynamically. Asynchronous work is embraced and encouraged, allowing for flexibility and efficiency.

In this role, you will work closely with the leadership team to develop and execute data-driven marketing strategies across multiple channels. Emphasis will be on experimentation, optimization, and scalability to drive sustainable business growth. Your primary goal will be to discover effective, repeatable methods to attract and retain customers using a data-centric approach.

If you're a self-starter who thrives in a fast-moving environment and loves tackling challenges, this opportunity is perfect for you!

Responsibilities

1. Strategic Planning: Identifying target markets, developing marketing strategies aligned with business objectives, and setting KPIs.
2. Campaign Execution: Managing marketing campaigns across digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
3. Lead Generation: Designing initiatives to attract qualified potential customers.
4. Customer Acquisition: Optimizing the customer acquisition funnel to increase conversions and sign-ups.
5. Customer Retention: Implementing strategies to retain customers and encourage upgrades.
6. Data Analysis & Reporting: Monitoring campaign performance, extracting insights, and adjusting strategies accordingly.
7. A/B Testing & Experimentation: Continuously testing marketing approaches to maximize ROI.
8. Cross-Functional Collaboration: Working with sales, engineering, and customer success teams to ensure alignment and a smooth customer journey.

Requirements

• 3+ years of experience in SaaS growth marketing
• Deep understanding of SaaS business models and customer lifecycle
• Experience with AARRR Funnel / Pirate Metrics
• Proficiency in digital marketing channels and tactics
• Strong data analysis skills
• Experience with marketing automation tools
• Excellent communication and collaboration skills
• Creativity and willingness to experiment with new strategies

Benefits

Position: Growth Marketing Manager

Payment Frequency: Monthly

Type of Contract: Independent Contractor

Only CVs in English will be considered.

Additional Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industries: IT Services and IT Consulting