Growth Marketing Manager

Bitunix; Brasil; Presencial; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

Bitunix is seeking a Senior Growth Manager to lead data-driven growth initiatives across Brazil. You will own the full-funnel strategy, from improving market accessibility to executing high-impact campaigns and driving product-led growth.

This is a high-visibility role shaping user acquisition, activation, and retention in Brazil. Responsibilities include optimizing onboarding journeys, localising product experiences, managing multi-channel campaigns, and delivering performance metrics.

Qualificações

• 5–8 years of growth, performance marketing, or product marketing experience.
• Experience focused on Brazil markets is essential.
• Strong analytical skills with data tools to derive insights.

Responsabilidades

• Own full-funnel growth strategy for Brazil markets, from onboarding to retention.
• Plan, execute and optimise multi-channel campaigns; manage CAC, ROAS, activation metrics.
• Collaborate with product, design, compliance, and regional leadership to drive growth.
• Drive go-to-market for new product launches and features in the three markets.
• Develop segmentation and lifecycle frameworks to improve LTV and reduce churn.

Conhecimentos

Growth marketing

Product marketing

Data analysis

Cross-functional collaboration

Multichannel campaigns

Ferramentas

SQL

Amplitude

Mixpanel

Descrição da oferta de emprego

We are looking for a data-driven and commercially minded Senior Growth Manager to lead growth initiatives across Brazil. You will own the full-funnel strategy for these markets — from improving market accessibility and reducing barriers to entry, to executing high-impact campaigns and driving product-led growth. This is a high-visibility individual contributor role where your work will directly influence user acquisition, activation, and retention across three of SEA's most dynamic markets.

What You’ll Be Doing

Market Accessibility

• Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
• Partner with product and compliance teams to localise the product experience for Brazil users.
• Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.

Campaign Management

• Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
• Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
• Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
• Analyse campaign performance, extract actionable insights, and iterate rapidly.

Product Growth Marketing

• Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
• Drive go-to-market execution for new product launches and features in the three markets.
• Champion user research and local market insights to shape product roadmap priorities.
• Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.

What We Look For In You

• 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on Brazil markets.
• Proven track record of driving measurable growth in Brazil — ideally across multiple markets simultaneously.
• Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
• Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
• Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
• Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
• Fluency in English required; proficiency in Portuguese is a strong plus.
• Experience in fintech, crypto, or consumer apps is preferred.