Growth Lead, Brazil

Lovable; São Paulo; On-site; BRL 900,000 - 1,500,000; Full time

Job summary

Lovable is seeking a Growth Lead for Brazil to act as general manager, owning the market like a founder. You’ll drive end-to-end commercial, product-led growth, and pricing strategies in BRL, shaping partnerships and community-building across Brazil.

You’ll collaborate with Product & Engineering, navigate local ecosystems, and decide bets to accelerate acquisition, activation, retention, and monetization in a fast-growing market.

Qualifications

• Has opened or scaled the Brazilian market for technology companies.
• Demonstrated executive leadership in prior roles (CIO/CTO/ country or commercial head) and board exposure if possible.
• Strong strategic thinking with bets and sequencing in emergent markets.

Responsibilities

• Own the Brazil P&L end-to-end: acquisition, activation, retention, and monetization.
• Define and drive the commercial strategy for Brazil, including market sequencing and door-opening activities.
• Build and nurture the Brazilian ecosystem across events, partnerships, and networks to accelerate growth.
• Drive product changes that unlock the market (pricing, payment methods, onboarding, integrations).

Skills

Brazil market know-how

Executive leadership

Portuguese (native/near-native)

English fluent

Product-led growth experience

Job description

TL;DR: Brazil is one of Lovable's largest and fastest-growing markets, and it got there almost entirely on its own energy. The community runs its own Lovable Days. A Lovable Summit exists because Brazilian builders willed it into existence. The title says Growth Lead, but make no mistake: this is our general manager for Brazil. You'll own the market like a founder and carry the commercial judgment of someone who has opened Brazil for technology companies before. You know which doors to open, which to keep closed, and when the timing is right for each bet. You'll sit inside Product & Engineering because Brazil grows through Product-led Growth, and the product is one of your commercial levers: if checkout doesn't speak Pix or parcelamento, if BRL pricing is wrong, you drive the fix.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams worldwide. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Brazil is one of our largest and fastest-growing markets, with millions of founders, students, freelancers, and small businesses building on their own, plus an enterprise and public sector hungry to build. Whoever takes this role will not inherit a playbook. They will write the one everyone else copies.

What You Will Own

• The Brazil P&L mindset, end to end: Acquisition, activation, retention, and monetization. One market, full funnel, your number, your bets.
• The commercial strategy: Decide where Lovable plays first: SMB, enterprise, education, public sector, partnerships. Sequence the bets, say no to the wrong ones, and open the doors that matter through your own network.
• The Brazilian ecosystem: From boardrooms and executive networks to Campus Party, Web Summit Rio, South Summit, Gramado Summit, community-run Lovable events, and the WhatsApp groups where Brazil actually lives.
• Product changes that unlock the market: Talk to users and buyers constantly, then drive what ships with product and engineering: Pix and parcelamento, BRL pricing and packaging, PT-BR onboarding, templates, and the integrations Brazilian companies expect.

What You Are

You've done this before. You've opened or scaled the Brazilian market for technology companies, and you carry the scar tissue and the network to prove it.

• Commercially mature: A decade or more of building technology businesses in Brazil, ideally including executive roles (CIO, CTO, country or commercial leadership) and board exposure. You know the right people, and more importantly, you know which conversations to have and which to skip.
• A strategic operator: You think in bets and sequencing. You can articulate what Lovable should optimize for in Brazil, and what it should deliberately ignore for now.
• Technically savvy: You're credible with engineers, understand PLG mechanics, and use Lovable yourself. You don't need to write the code, but you understand exactly what the product needs to win here.
• Native or near-native in Portuguese and fluent in English, our company language.
• A builder at heart: Titles aside, you prefer doing over coordinating. There is no Brazil playbook at Lovable yet. That's the point.

What This Role Is Not

• Not "run Brazilian social media."
• Not "translate our global marketing calendar."
• Not "send HQ a deck about Brazil."

You have the freedom, and the responsibility, to set the commercial strategy, shape the product, and define how Lovable shows up in Brazil.

The goal is simple:

make Brazil one of Lovable's strongest markets in the world.