Freelance Content Specialist

Footballco; São Paulo; Presencial; BRL 89 000 - 134 000; Tempo parcial

Resumo da oferta

Footballco is launching Indivisa in Brazil, seeking a Freelance Content Specialist to lead day-to-day editorial operations, with social media at the core, shaping tone and formats across platforms. You will work with a designer and copywriter, develop content strategy, publish content, monitor performance, and adapt to trends while maintaining brand integrity.

Strong knowledge of football, Portuguese writing, and hands-on content creation are essential, with ability to work independently in a

Qualificações

• 3+ years of experience in social media, digital content or editorial operations, ideally within sports, entertainment, culture or digital media.
• Strong knowledge of and genuine interest in the indivisa brand, including its main competitions, clubs, players, storylines and the broader cultural conversations surrounding the game in Brazil and internationally.
• Strong understanding of major social platforms and what makes content successful across formats and audiences.
• Excellent written Portuguese, with the ability to write engaging, accurate copy and adapt tone according to platform and format.

Responsabilidades

• Own the day-to-day editorial calendar and social publishing operation, ensuring a consistent and relevant content cadence across platforms.
• Lead content ideation around football, identifying stories, conversations, personalities, trends and cultural moments with the potential to engage Brazilian audiences.
• Create and develop original social formats, from reactive and news-driven content to recurring franchises and larger editorial initiatives.
• Coordinate the daily workflow of the designer and copywriter, providing clear briefs, feedback and editorial direction.
• Write, edit and publish social content when required, ensuring accuracy and consistency with the brand’s tone of voice.

Conhecimentos

Social media strategy

Editorial planning

Portuguese writing

Content creation

Team coordination

Video editing

Ferramentas

Adobe Creative Suite

Social media analytics tools

Content management systems

Descrição da oferta de emprego

Footballco is building a next-generation football media company: one that goes deeper into distinct communities, develops original formats and intellectual property, and creates strong brands that can travel across platforms and markets.

Our multi-brand, multi-platform approach places us at the intersection of what audiences, commercial partners and traditional media companies increasingly want. We combine global scale with a deep understanding of individual fan communities and create entertainment and experiences that others cannot.

INDIVISA is central to that ambition, and we are now expanding our portfolio with a new culture-first brand designed to connect broader female audiences with sport. This is an opportunity to shape two distinct but complementary brands, and help define how the next generation of audiences discovers, experiences and connects with football and sport

About the Role

Footballco is looking for a Freelance Content Specialist to play a key role in the launch and development of Indivisa, a football media brand in Brazil.

This is an opportunity to help build a new editorial brand from the ground up, defining how it talks about football, connects with its audience and translates the biggest stories, personalities and cultural conversations around the game into compelling, platform-native content.

The Content Specialist will be responsible for the day-to-day editorial operation of the brand, with social media as the primary focus. Working closely with the project lead, they will help develop the content strategy and be responsible for turning it into editorial plans, formats and daily execution across platforms.

The role will also coordinate the day-to-day work of a designer and copywriter, ensuring the team delivers consistent, creative and high-quality content. While social media will be the priority, the wider editorial team will also contribute to articles and other content for the brand’s website.

We are looking for someone who combines strong knowledge of football with editorial judgement, creativity and a deep understanding of social media, and who is comfortable moving between planning, content creation, publishing and performance analysis.

What you’ll be doing

• Help develop and execute the brand’s editorial and social media strategy, translating broader strategic goals into actionable content plans.
• Own the day-to-day editorial calendar and social publishing operation, ensuring a consistent and relevant content cadence across platforms.
• Lead content ideation around football, identifying stories, conversations, personalities, trends and cultural moments with the potential to engage Brazilian audiences.
• Create and develop original social formats, from reactive and news-driven content to recurring franchises and larger editorial initiatives.
• Coordinate the daily workflow of the designer and copywriter, providing clear briefs, feedback and editorial direction.
• Write, edit and publish social content when required, ensuring accuracy and consistency with the brand’s tone of voice.
• Plan and script short-form video and other multimedia content, working with designers, editors and other production resources when necessary.
• Contribute to the production and editing of articles and editorial content for the website, alongside the wider content team.
• Manage community engagement and help develop a distinctive relationship between the brand and its audience.
• Monitor social and content performance, using data and audience insights to identify learnings and continuously improve the editorial strategy.
• Stay on top of platform trends, emerging formats and changes in audience behaviour, identifying opportunities for experimentation and growth.
• Identify opportunities to react quickly and creatively to breaking news, major football moments and relevant cultural conversations.
• Support branded content and commercial projects, helping integrate partners into the brand in a way that remains credible and audience-first.
• Work around major football moments when necessary, including occasional evening and weekend coverage.

What you have:

• 3+ years of experience working with social media, digital content or editorial operations, ideally within sports, entertainment, culture or digital media.
• Strong knowledge of and genuine interest in the indivisa brand, including its main competitions, clubs, players, storylines and the broader cultural conversations surrounding the game in Brazil and internationally.
• Strong understanding of the major social platforms and what makes content successful across different formats and audiences.
• Excellent written Portuguese, with the ability to write engaging, accurate copy and adapt tone according to platform and format.
• Strong editorial judgement and the ability to identify which stories, conversations and moments matter to an audience.
• A creative mindset and genuine interest in developing new formats rather than simply reproducing traditional sports coverage on social media.
• Experience planning and managing editorial calendars and handling multiple pieces of content simultaneously.
• Ability to brief and coordinate creative resources such as designers, writers and video editors.
• Comfort working with social analytics and using performance data to inform editorial decisions.
• Hands-on knowledge of content creation tools. Basic image and video editing skills are highly valued, including familiarity with tools used to quickly create or adapt social-first content.
• Ability to work independently, prioritise tasks and make editorial decisions in a fast-paced environment.
• Strong communication and collaborative skills, with the ability to work across editorial, creative and commercial teams.
• English or Spanish proficiency is a plus.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.