Employer Branding Specialist

Confidential Careers; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

Confidential Careers is seeking an Employer Branding Specialist to lead the development, implementation, and optimization of employer brand strategies. You will collaborate with Talent Acquisition, Marketing, and HR to strengthen the company’s reputation as an employer of choice and ensure a compelling candidate and employee experience across touchpoints.

You will drive EVP messaging, manage multi-channel campaigns, and analyze branding metrics to optimize performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Human Resources, Business Administration, or a related field.
• 3-5+ years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, Communications, Marketing, or related fields.
• Experience managing multi-channel campaigns and content creation.
• Experience working with cross-functional and global teams is preferred.

Responsibilities

• Develop and implement employer brand strategies aligned with business priorities and culture.
• Define and communicate the Employee Value Proposition (EVP) across channels.
• Create and manage talent marketing campaigns to increase awareness and engagement.
• Collaborate with Talent Acquisition and HR to improve candidate journey touchpoints.
• Track and report employer branding metrics and provide data-driven recommendations.
• Partner with internal communications, marketing, DEI, HR, and leadership to align initiatives.

Skills

Recruitment Marketing

Digital Marketing

Social Media Management

Content Development

Campaign Management

Data Analytics

Project Management

Strategic Thinking

Creativity

Communication Skills

Stakeholder Management

Results Orientation

Collaboration and Influence

Customer Focus

Data-Driven Decision Making

Adaptability

Education

Bachelor's degree in Marketing, Communications, Human Resources, Business Administration, or a related field

Job description

The Employer Branding Specialist is responsible for developing, implementing, and optimizing employer brand strategies that attract, engage, and retain top talent. This role collaborates closely with Talent Acquisition, Marketing, Communications, HR, and business leaders to strengthen the company's reputation as an employer of choice and ensure a compelling and consistent candidate and employee experience across all touchpoints.

Key Responsibilities

Employer Brand Strategy

• Develop and execute employer branding strategies aligned with business priorities, talent needs, and organizational culture.
• Define and communicate the Employee Value Proposition (EVP) across internal and external channels.
• Monitor employer brand perception and identify opportunities to enhance employer attractiveness.
• Support global, regional, and local employer branding initiatives while ensuring consistency with corporate brand guidelines.

Talent Attraction Marketing

• Create and manage talent marketing campaigns to increase awareness, engagement, and candidate conversions.
• Partner with Talent Acquisition teams to develop targeted sourcing and attraction strategies for critical talent segments.
• Leverage digital marketing techniques, including social media, content marketing, SEO, and paid campaigns to reach desired talent audiences.
• Measure campaign effectiveness and continuously optimize based on performance data.

Content and Storytelling

• Develop authentic employee-focused content, including testimonials, videos, blogs, social media posts, and career site materials.
• Build and maintain an editorial calendar to support recruitment and employer branding objectives.
• Promote employee stories and experiences that showcase company culture, career opportunities, diversity, inclusion, and employee growth.

Candidate Experience

• Collaborate with Talent Acquisition and HR teams to improve candidate journey touchpoints.
• Ensure employer brand messaging is consistently reflected throughout the recruitment process.
• Collect and analyze candidate feedback to identify improvement opportunities.

Employer Brand Analytics

• Track and report key employer branding metrics, including awareness, engagement, application conversion, quality of hire, and employer reputation indicators.
• Utilize labor market insights, talent intelligence, and benchmarking data to inform branding strategies.
• Provide regular recommendations to stakeholders based on data analysis and trends.

Stakeholder Management

• Partner with internal communications, marketing, DEI, HR, and leadership teams to align employer branding initiatives.
• Build relationships with external agencies, vendors, universities, and professional organizations when required.
• Act as a trusted advisor to Talent Acquisition teams on employer branding best practices.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Human Resources, Business Administration, or a related field.

Experience

• 3-5+ years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, Communications, Marketing, or related fields.
• Experience managing multi-channel campaigns and content creation.
• Experience working with cross-functional and global teams is preferred.

Key Skills

Technical Skills

• Recruitment Marketing
• Digital Marketing
• Social Media Management
• Content Development
• Campaign Management
• Data Analytics and Reporting
• Project Management
• Strategic Thinking
• Creativity and Storytelling
• Strong Communication Skills
• Stakeholder Management
• Results Orientation
• Collaboration and Influence
• Customer/Candidate Focus
• Data-Driven Decision Making
• Adaptability and Continuous Learning
• Increase in employer brand awareness and engagement.
• Improvement in talent attraction and application conversion rates.
• Increase in employee advocacy and social sharing.
• Successful execution of talent marketing campaigns within budget and timeline.

Typical Scope of Ownership

• Employer Brand Strategy & Execution
• Employee Value Proposition (EVP)
• Recruitment Marketing Campaigns
• Social Media Employer Brand Presence
• Employee Advocacy Programs
• Talent Attraction Events and Partnerships
• Employer Brand Measurement and Reporting