Social Media Content Strategist

High-Tide; São Paulo; On-site; BRL 90,000 - 135,000; Full time

Job summary

High-Tide is seeking a Social Media Content Strategist to drive multi-brand content across key platforms. The role involves strategy development, trend spotting, creator coordination, and performance optimization to support brand awareness and engagement.

The ideal candidate will have deep knowledge of social media platforms, digital storytelling, and content planning. You will manage publishing, monitor results, and collaborate with cross-functional teams to maximize reach and impact.

Qualifications

• Bachelor’s degree in Marketing or related field and 3+ years in social media or content marketing.
• Strong knowledge of major social platforms, trends, and best practices.
• Experience managing content calendars, publishing schedules, and platform execution.

Responsibilities

• Develop, execute, optimize, and grow social media content across multiple brands and platforms.
• Strategize content planning, trend identification, audience development, and creator coordination.
• Publish content, monitor performance, and optimize for reach, engagement, and conversions.
• Collaborate with designers, videographers, editors, and external partners on campaigns.
• Monitor community engagement, respond to audiences, and escalate issues as needed.
• Generate insights from performance data to inform future content strategies.

Skills

Copywriting

Social media marketing

Content planning

Analytics

Communication

Campaign planning

Education

Bachelor's degree in Marketing, Communications, Digital Media, Advertising, Public Relations, Journalism, or related field

Job description

Overview

The Social Media Content Strategistis responsible forsupporting the development, execution, optimization, and growth of social media content across multiple brands and platforms. This role combines social media strategy, content planning, trend identification, audience development, creator coordination, publishing execution, and performance optimization to support brand awareness, engagement, and businessobjectives.

The ideal candidate is highly knowledgeable in social media platforms, content trends, audience behavior, and digital storytelling. They willbe responsible foridentifyingcontent opportunities, supporting content creation initiatives, managing social publishing activities,monitoringperformance, and helping ensure content isoptimizedfor maximum reach, engagement, and effectiveness across all social media channels.

Responsibilities

Without restricting the generality of the above-stated basic functions, this position shall perform such duties and responsibilities as may be assigned including but not restricted to the following:

Social Media Strategy

• Support the development and execution of social media strategies across multiple brands and platforms.

• Identifyopportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention.

• Ensure social media initiatives align with broader content, campaign, and businessobjectives.

• Monitor competitor activity, platform developments, and industry trends toidentifygrowth opportunities.

Content Planning

• Assistin the development and management of social media content calendars.

• Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs.

• Support content planning activities byidentifyingcontent gaps, opportunities, and priorities.

• Ensure content plans align with publishing schedules and campaignobjectives.

Content Ideation & Trend Identification

• Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities.

• Research emerging trends, creator content, viral formats, and audience interests.

• Monitor cultural moments and platform developments that may support brand engagement.

• Recommendnew contentformats and creative approaches that improve performance and audience engagement.

Content Publishing

• Manage content publishing across social media platforms including Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels asrequired.

• Schedule and publish content according to approved content calendars and campaign plans.

• Ensure content is properly formatted andoptimizedfor platform-specific requirements.

• Maintain publishing accuracy, quality control, and adherence toestablishedworkflows.

Platform Optimization

• Optimizecontent for engagement, reach, retention, audience growth, and overall channel performance.

• Ensure content follows platform best practices and current content trends.

• Support content repurposing initiatives to maximize content value across channels.

• Recommend improvements to publishing strategies, content formats, and platform execution.

Creator & Influencer Coordination

• Support creator and influencer outreach initiatives.

• Assistwith creator identification, content planning, approvals, and publishing requirements.

• Coordinate creator deliverables and content collection activities.

• Ensure creator content aligns with campaignobjectivesand brand standards.

Audience Engagement

• Monitor comments, messages, reviews, tags, mentions, and social media conversations across channels.

• Engage with audiencesin accordance withbrand guidelines and community standards.

• Escalate customer service concerns, compliance issues, or reputation risks when necessary.

• Support initiatives designed to increase audience participation and engagement.

Community Insights

• Monitor audience sentiment, engagement trends, and customer feedback.

• Identifyrecurring audience questions, interests, and opportunities for future content.

• Share audience insights with creative and content teams to improve content development.

• Support social listening and competitive monitoring activities.

Performance Tracking

• Monitor and analyze social media performance metrics including engagement, reach, impressions, views, audience growth, click-through rates, and conversions.

• Evaluate content effectiveness across brands, campaigns, and platforms.

• Identifytop-performing content and opportunities for improvement.

Performance Optimization

• Use social media analytics and audience insights to improve content performance.

• Recommend adjustments to content formats, publishing schedules, creator initiatives, and channel strategies.

• Support testing initiatives designed to improve engagement and audience growth.

• Stay informed of algorithm updates, platform changes, and evolving best practices.

Reporting & Insights

• Prepare regular social media performance reports and content summaries.

• Present findings, recommendations, and opportunities for improvement.

• Support campaign recaps, content audits, and performance reviews.

• Demonstrate how social media initiatives contribute to broader businessobjectives.

Internal Collaboration

• Work closely with content strategists, designers, videographers, editors, marketing stakeholders, and external partners.

• Participate in campaign planning, content development, and creative reviews.

• Ensure social media requirements are incorporated into content planning and production activities.

Content Production Support

• Provide platform-specific recommendations during content planning and production.

• Support content shoots, creator initiatives, product launches, and marketing activations whenrequired.

• Assistin preparing content for publication and distribution.

• Ensure social media content aligns with approved creative direction and brand standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Advertising, Public Relations, Journalism, or a related field, or equivalent professional experience.

• 3+ years of experience in social media, content marketing, digital marketing, community management, or related fields.

• Strong understanding of major social media platforms, content trends, audience development, and platform best practices.

• Experience managing social media content calendars, publishing schedules, and platform execution.

• Strong copywriting, communication, and content planning skills.

• Experienceutilizingsocial media analytics and performance data to guide strategic recommendations.

• Familiarity with social media