Email Marketing & CRM Strategist

GRANITE DIGITAL; São Paulo; Remote; BRL 180,000 - 300,000; Full time

Job summary

Granite Digital is seeking an Email Marketing & CRM Strategist who blends strategic thinking with hands-on expertise across Klaviyo, HubSpot and Salesforce Account Engagement (Pardot). You will develop and deliver email marketing and lifecycle strategies for B2B and B2C clients, translating business objectives into customer journeys, campaigns and automation programmes that drive measurable results.

This role requires experience in both defining the strategy and managing its implementation, from

Qualifications

• Develop email marketing, CRM and lifecycle strategies aligned with each client’s business objectives, audiences and customer journey.
• Audit existing programmes and identify opportunities across acquisition, lead nurturing, conversion, retention and reactivation.
• Define audience segments, contact strategies, campaign calendars and automation roadmaps.
• Design and build automated journeys, including welcome programmes, lead nurturing, abandoned cart, onboarding, post-purchase and win-back flows.
• Plan and deliver campaigns across Klaviyo, HubSpot and Pardot, adapting the approach to each client’s platform and business model.
• Develop B2B lead management strategies, including lead scoring, qualification and sales handover, in collaboration with client teams.
• Brief and collaborate with copywriters, designers and developers to deliver effective campaigns and landing pages.
• Establish measurement frameworks and testing plans, analysing performance and turning findings into clear recommendations.
• Oversee campaign quality assurance, database health, consent management and deliverability.
• Collaborate with technical teams on integrations, tracking and data requirements.
• Lead client discussions and present strategies, results and recommendations in English.

Responsibilities

• Develop and execute email marketing and lifecycle strategies for B2B and B2C clients.
• Define audience segments, campaigns and automation roadmaps across platforms.
• Design automated journeys including welcome, nurture, and win-back flows.
• Coordinate with copywriters, designers and developers to deliver campaigns and landing pages.
• Monitor performance, run testing, and present recommendations to clients.

Skills

Email marketing strategy

CRM strategy

Lifecycle marketing

Audience segmentation

Campaign planning

Lead management

Stakeholder communication

Tools

Klaviyo

HubSpot

Pardot

Salesforce Account Engagement

Job description

DESCRIÇÃO

We are looking for an Email Marketing & CRM Strategist who combines strategic thinking with hands-on expertise across platforms such as Klaviyo, HubSpot and Salesforce Account Engagement (Pardot).You will develop and deliver email marketing and lifecycle strategies for B2B and B2C clients, translating business objectives into customer journeys, campaigns and automation programmes that drive measurable results.This role requires experience in both defining the strategy and managing its implementation, from audience research and journey mapping through to execution, reporting and optimisation.

REQUISITOS

• Develop email marketing, CRM and lifecycle strategies aligned with each client’s business objectives, audiences and customer journey.
• Audit existing programmes and identify opportunities across acquisition, lead nurturing, conversion, retention and reactivation.
• Define audience segments, contact strategies, campaign calendars and automation roadmaps.
• Design and build automated journeys, including welcome programmes, lead nurturing, abandoned cart, onboarding, post-purchase and win-back flows.
• Plan and deliver campaigns across Klaviyo, HubSpot and Pardot, adapting the approach to each client’s platform and business model.
• Develop B2B lead management strategies, including lead scoring, qualification and sales handover, in collaboration with client teams.
• Brief and collaborate with copywriters, designers and developers to deliver effective campaigns and landing pages.
• Establish measurement frameworks and testing plans, analysing performance and turning findings into clear recommendations.
• Oversee campaign quality assurance, database health, consent management and deliverability.
• Collaborate with technical teams on integrations, tracking and data requirements.
• Lead client discussions and present strategies, results and recommendations in English.

DESEJÁVEL

• Advanced English, written and spoken. All client communication, presentations and documentation will be in English.
• Confidence managing client relationships, presenting recommendations and explaining strategic decisions.
• Strong organisation and attention to detail, with the ability to manage multiple accounts and priorities.
• Based in Brazil and available to work hours aligned with the Irish working day, including seasonal time changes.