Marketing Manager

Caterpillar; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

An established industry player is seeking a dynamic Marketing Communication Manager to lead innovative marketing strategies that drive engagement and results. This role focuses on building a high-impact team, optimizing marketing efforts through data insights, and crafting compelling narratives to enhance brand visibility. The company values inclusivity and is committed to personal and professional growth, making it an ideal environment for forward-thinking professionals. Join a team dedicated to making a positive impact and shaping the future of marketing in a sustainable world.

Serviços

Medical plan

Psychological support program

Legal support program

Social support program

Finance support program

Christmas basket

Life and personal insurance

Extended maternity leave

Extended paternity leave

Employee resources groups

Qualificações

• 10+ years of experience in integrated marketing and digital communications.
• Pre Advanced English proficiency required.

Responsabilidades

• Lead and develop a high-performing marketing team.
• Craft Go-to-Market strategies that generate leads.
• Oversee PR and social media for brand visibility.

Conhecimentos

Team Leadership

Strategic Vision

Customer Focus

Creative Direction

Effective Communication

Cross-Functional Collaboration

Marketing & Promotion

Formação académica

University degree in Marketing

Digital Marketing degree

Descrição da oferta de emprego

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

IT IS YOUR TIME!

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

If you are looking for personal and professional growth, in a company with an inclusive culture, which seeks equity, respects differences and believes in people's potential, this is the right place. We consider people with disability candidates and those with diversity in gender, culture, ethnicity, religion, age, generation, race, nationality and sexual orientation.

Important:

- Don’t forget to include a resumé in English in your profile in Workday

- Please frequently check the email associated with your application, including the junk/spam, as this is the primary correspondence method. If you wish to know the status of your application, please use the candidate log-in on our career website as it will reflect any update s to your status.

Job Description Summary:

GCI South America Marketing Communication Manager – Driving Impact & Innovation!
Ready to lead, inspire, and shake up the marketing game? We're looking for a fearless strategist to guide our powerhouse team in crafting bold, high-impact initiatives that captivate audiences and drive results-oriented marketing efforts while fostering collaboration, innovation, and strategic alignment across functions.

What you will do:

- Lead the team - guiding and developing a top-notch marketing team and fueling creativity, collaboration, and innovation.

- Build buzz - craft Go-to-Market strategies that make waves and generate top-tier leads.

- Optimize and analyze - supercharge the sales funnel with cutting-edge data insights.

- Create unforgettable moments - plan and execute standout events that leave lasting impressions.

- Amplify our presence - oversee PR, social media, and media strategies for maximum brand visibility.

- Turn insights into action - harness market research to fine-tune messaging and strategy.

- Measure what matters - establish ROI metrics to track success and drive smarter investments.

Skills:

Team Leadership – Inspire and develop a results-driven marketing team, fostering collaboration and high performance.

Strategic Vision – Shape and implement marketing strategies that drive brand awareness, engagement, and revenue growth.

Customer Focus – Ensure customer-centric approaches in marketing execution, aligning with business goals and market demands.

Creative Direction – Encourage innovation and strategic storytelling to differentiate brand messaging and enhance impact.

Effective Communication – Provide clear guidance, adapt messaging for diverse audiences, and foster internal and external stakeholder alignment.

Cross-Functional Collaboration – Work across departments to ensure seamless integration of marketing efforts with business objectives.

Marketing & Promotion – Develop and oversee multi-channel campaigns, ensuring cohesive and compelling brand narratives.

Basic requirements:

- University degree in Marketing or Digital preferred.

- 10+ years of progressive experience in integrated marketing and/or digital communications

- Pre Advanced English

Top candidates will also have:

- Experience delivering business goals, product launches or brand communication

- Assessment skills to evaluate creative work, as well as experience working with or for creative and media agencies

- Detail and results-oriented

- Industry knowledge of current trends in social media, digital and customer experience

Additional information:

Occasional domestic and international travel required.

Some of the offered benefits*:

·Medical plan

·Psychological, Legal, Social and Finance Support Program

·Christmas basket

·Life and personal insurance

·Extended maternity and paternity leave

·Employee resources group (Young Professional, Women in Networking, LAMBDA (LGBTQIA+), Latin Group and Active in Sport

*Caterpillar reserves the right to change or modify benefits at any time, subject prior notice and in compliance with legal requirements. Benefit elegibility may vary by position and location

Caterpillar is an Equal Opportunity Employer (EEO).

Since 1925, Caterpillar Inc. has been helping our customers build a better world – making sustainable progress possible and driving positive change on every continent.With 2020 sales and revenues of $41.7 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.We do business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries, and Energy & Transportation – and providing financing and related services through our Financial Products segment.