Senior Marketing Manager

Datacolor; Barueri; Híbrido; USD 60.000 - 90.000; Tempo integral

Resumo da oferta

A leading company in innovative color management solutions is seeking a Senior Marketing Manager to lead demand generation efforts across the EMEA and NSA regions. This strategic role involves driving marketing performance, managing analytics, and mentoring a team. The ideal candidate will have extensive B2B marketing experience, particularly in technology, and will be responsible for aligning marketing strategies with sales goals. The position offers flexibility with a hybrid work model and requires travel to Europe and North America.

Serviços

Excellent health, dental & vision insurance

Paid Time Off

Community Volunteerism Opportunities

Annual Bonus Potential

Company Sponsored Employee Events

Qualificações

• 7-10 years of experience in B2B marketing, preferably in technology fields.
• Proven track record in demand generation and digital marketing.
• Experience managing and developing junior marketing team members.

Responsabilidades

• Develop and execute comprehensive demand generation strategies.
• Manage and optimize marketing analytics.
• Supervise and mentor junior marketing team members.

Conhecimentos

Analytical skills

Data visualization

Communication skills

Leadership

Strategic thinking

Formação académica

Bachelor's degree in Marketing

Business Administration

Ferramentas

Google Analytics

Salesforce (SFDC)

Marketing automation tools

SEO/SEA optimization tools

Advanced Excel

Descrição da oferta de emprego

This Senior Marketing Manager is responsible for leading our demand generation efforts and support our regional sales teams in the Europe Middle-East & Africa (EMEA) and North & South America (NSA) markets. The ideal candidate will be a strategic, data-driven marketing professional responsible for driving marketing performance, analytics, and team leadership.

This role will report directly to the VP of Marketing.

Key responsibilities:

• Develop and execute comprehensive demand generation strategies for EMA and NSA regions
• Manage and optimize marketing analytics using Google Analytics, SEO/SEA tools, and Salesforce (SFDC) reporting
• Create and maintain detailed marketing dashboards and performance reports
• Supervise and mentor junior marketing team members
• Collaborate closely with sales teams to align marketing strategies with revenue goals
• Design and implement digital marketing campaigns across multiple channels
• Optimize conversion rates and lead quality
• Track and report on key marketing performance indicators (KPIs)
• Conduct competitive analysis and market research

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• 7-10 years of experience in B2B marketing, preferably in technology fields
• Proven track record in demand generation and digital marketing
• Advanced proficiency in:
  • Google Analytics
  • SEO and SEA optimization techniques
  • Salesforce (SFDC) reporting and dashboard creation
  • Marketing automation platforms
  • Social media campaign management, such as LinkedIn campaign manager
• Strong analytical and data visualization skills
• Experience managing and developing junior marketing team members

Technical Skills

• Advanced Excel and data analysis
• Marketing automation tools (e.g., Marketo, HubSpot)
• Google Ads and Google Analytics
• SEO/SEA optimization tools
• Basic HTML and digital advertising platforms

Soft Skills

• Excellent communication skills in English (additional languages a plus)
• Ability to manage multiple projects across multiple geographies and across different cultures
• Strategic thinking and problem-solving abilities
• Leadership and team management
• Adaptability in a fast-paced environment
• Strong presentation and reporting skills

Location:

This role is based out of our Alphaville, Barueri, São Paulo office and you must be within a commutable distance and work from the office 2-3 days per week.

This role will require traveling to Europe and North America about 50%-60% of the year.

Our Core Values:

Learn, understand and live the Datacolor Core Values of Customer Focus, Execution, Ownership, Teamwork, Learning, Ethics,

and Passion.

• Datacolor offers our employees a comprehensive benefits package which includes:
• Excellent health, dental & vision insurance, with options to fit you & your family’s needs.
• Paid Time Off
• Community Volunteerism Opportunities
• Annual Bonus Potential for all FT Employees.
• Company Sponsored Employee Events

*Offers of employment made by the company are contingent upon satisfactory completion of one or all of the following: a background investigation, education verification, and reference check. *

Interested:

Want to work in a company focused on innovative color management solutions?

Looking for flexibility and autonomy in a global and diverse company?

Want to be able to make daily connections with people all over the globe?

Do you want to work in an open and informal atmosphere where your personal input is valuable?

Do not hesitate and join Datacolor if the answer is yes! Apply through www.datacolor.com/careers

Datacolor is an Equal Opportunity Employer.

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