Performance and Conversion Analyst

Jobtailor; Cajamar; Presencial; BRL 120 000 - 200 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a CRO expert to lead end-to-end optimization across multiple ecommerce channels. You will design, run, and analyze experiments to maximize revenue and improve landing pages, PDPs, and marketplace performances.

You will guide creative and media teams with data-driven insights, maintain dashboards, and report on weekly results, focusing on CPA/ROAS optimization and reliable statistical conclusions.

Qualificações

• Proven experience with CRO and A/B testing in e-commerce, with real-world examples detailing hypothesis, execution and results.
• Strong understanding of paid media, especially Meta Ads, with CPA/ROAS analysis.

Responsabilidades

• Analyze end-to-end performance across channels and identify revenue opportunities.
• Cross-reference creative, audience, and landing page data to determine effective combinations.
• Define and prioritize a testing backlog with hypotheses and uplift expectations.
• Run A/B tests on landing pages and PDPs, including sample size and significance analysis.
• Experiment on marketplaces and replicate winning results.
• Guide production teams with data-driven insights on creatives and pages.
• Maintain measurement infrastructure tracking campaigns to purchase.
• Report weekly on tests, winners, and revenue impact by channel, campaign, product and page.

Conhecimentos

CRO

A/B Testing

Paid Media Analysis

Statistical Significance

Meta Ads Experience

Ferramentas

Measurement Infrastructure

Conversion Dashboards

Descrição da oferta de emprego

• Analyze end-to-end performance across all channels (owned website, Mercado Livre, Amazon, Shopee, and TikTok Shop) and identify the areas with the greatest revenue opportunity.
• Cross-reference creative, audience, and landing page data to determine which combinations convert, which are wasting spend, and why.
• Define and continuously prioritize the testing backlog for creative, offers, audiences, and landing pages, including a written hypothesis and expected uplift.
• Run A/B tests on landing pages and product detail pages (PDPs), including sample size calculations and significance analysis.
• Conduct experiments on marketplaces and replicate winning results.
• Guide creative and page production teams based on data.
• Implement and maintain measurement infrastructure to track creative, campaigns, and pages through to purchase.
• Maintain conversion and revenue dashboards by channel, campaign, product, and page, reporting weekly on tests, winners, and revenue impact.

Requirements

• Proven experience with CRO and A/B testing in e-commerce, including real-world examples covering the hypothesis, execution, and results.
• Strong understanding of paid media, with Meta Ads experience at a minimum: analysis by creative, audience, and landing page, as well as CPA and ROAS.
• Applied statistics for testing, including sample size and statistical significance.
• Clear writing and communication skills, with the ability to guide creative, media, and page teams.

Core Competencies

Demonstrates expertise in Conversion Rate Optimization (CRO) and A/B testing within e-commerce, leveraging data analysis to drive revenue growth and optimize marketing strategies across multiple channels. Proficient in statistical analysis and effective communication to guide creative and media teams.

Highest-signal resume keywords

• Conversion Rate Optimization (CRO)
• A/B Testing
• Paid Media Analysis
• Statistical Significance
• Meta Ads Experience

Hard Skills

• A/B Testing
• Conversion Rate Optimization (CRO)
• Statistical Analysis
• Sample Size Calculation
• Revenue Impact Reporting

Soft Skills

• Clear Writing
• Communication Skills

Industry Keywords

• E-commerce
• Paid Media
• CPA
• ROAS
• Landing Page Optimization

Tools & Technologies

• Measurement Infrastructure
• Conversion Dashboards