Digital Marketing Manager

Accor Hotels; São Paulo; Presencial; BRL 70.000 - 90.000; Tempo integral

Resumo da oferta

A leading hotel chain in São Paulo is seeking a Marketing and Communication Manager to enhance media relations, develop promotional materials, and manage a team. The role involves executing media placements and coordinating events to maximize publicity. The ideal candidate will have strong communication skills and experience in public relations.

Qualificações

• Experience in maintaining media relationships and executing media placements.
• Skills in developing promotional materials and managing a team.

Responsabilidades

• Maintain relationships with media and execute media placements.
• Interview and recruit team members, conduct performance reviews.
• Coordinate special events and promotions to maximize publicity.

Conhecimentos

Communication

Team Management

Public Relations

Descrição da oferta de emprego

Job Description

Primary Responsibilities

Marketing & Communication

• Maintain good working relationships with local and international media.
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business, and food editors.
• Execute media placements for the hotel through news releases and personal contacts.
• Develop business and leisure travel promotions; release them to press and/or target audiences.
• Explore valuable media trades where appropriate.
• Serve as hotel spokesperson, when appointed by the General Manager, to make official statements to media, especially during crisis situations.
• Maintain photo/electronic library of hotel Executive Committee and other hotel aspects.
• Maintain and update the hotel’s website.
• Submit stories/photos to media regularly. Monitor news coverage and circulate internally.
• Maintain an updated hotel press kit, including news releases, Executive Committee biographies & photos.
• Establish PR & Communications programs supporting sales and F&B strategies.
• Assist the Director of Sales and Marketing in developing sales support materials (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.).
• Assist the Director of Food and Beverage in developing signage, menus, and other F&B collateral materials.
• Contribute to employee newsletters, announcements, and other printed materials published by Talent & Culture.
• Monitor printed materials to ensure adherence to corporate identity standards.
• Arrange photography of VIP guests and maintain archives.
• Coordinate special events and promotions to maximize publicity.
• Evaluate requests for hotel donations and participate accordingly.

Team Management

• Interview, select, and recruit team members.
• Identify and develop potential team members.
• Conduct performance reviews.
• Monitor team members’ appearance, attitude, and professionalism.
• Develop and conduct staff training programs focusing on development needs and skill enhancement.

Other Responsibilities

• Attend briefings, meetings, and trainings as assigned.
• Maintain high personal appearance and hygiene standards.
• Be aware of fire, life safety, and emergency procedures.
• Perform other duties as assigned by management.

Main Complexity/Critical Issues

Allocate resources to maximize collaboration, efficiency, and creativity in maintaining consistent branding and corporate identity across all marketing and public relations channels.