CUSTOMER SUCCESS LEADER – BARUERI/SP

Rurax; Barueri; On-site; BRL 200,000 - 300,000; Full time

Job summary

A Rurax, localizada em Barueri/SP, busca um Customer Success Leader com mais de 10 anos de experiência em Marketing e CRM. O candidato ideal definirá e executará estratégias de experiência do cliente, gerenciará programas de fidelidade e liderará iniciativas de transformação digital.

É necessário ter formação em Marketing ou áreas relacionadas, com MBA preferencial. O domínio do inglês avançado e uma mentalidade centrada no cliente são imprescindíveis.

Qualifications

• Mais de 10 anos de experiência progressiva em Marketing ou Estratégia Comercial.
• Pelo menos 5 anos em uma posição de liderança.
• Experiência em gerenciar iniciativas de transformação digital.

Responsibilities

• Definir e executar a estratégia de segmentação de clientes.
• Gerenciar programas de incentivo e feedback de clientes.
• Liderar a gestão da experiência do cliente e programas de fidelidade.

Skills

Experiência em Marketing

Liderança em CRM

Análise financeira

Comunicação avançada

Negociação

Transformação digital

Education

Bacharelado em Marketing, Administração ou área relacionada

MBA ou Mestrado (preferencial)

Tools

Salesforce

SAP

HubSpot

Emarsys

Job description

Customer success leader – Barueri/SP

Responsabilidades

• Define and execute the customer segmentation strategy, value propositions, and end-to-end customer journeys, ensuring differentiated and meaningful experiences across all touchpoints.
• Govern the contact strategy (contact ruler) and lead Customer Feedback initiatives, translating voice‑of‑customer insights into the resolution of pain points and continuous experience improvement.
• Develop a robust portfolio of customer benefits, design and execute sell‑out campaigns, and lead the management of the Loyalty Program, maximizing engagement, adoption, and ROI.
• Ensure strong engagement of Customer Marketing actions with the commercial organization, capturing field feedback to enhance program effectiveness.
• Lead the relationship programs for large farmers and indirect‑sales farmers, fostering loyalty, advocacy, and long‑term partnership.
• Manage the portfolio of digital projects within Customer Marketing, driving innovation, scalability, and measurable business outcomes.
• Lead channel incentive operations, including channel engagement, monitoring, internal controls, audit compliance, financial provisioning, and strategic incentive guidelines.

Qualificações Mínimas

• Bachelor’s degree in Marketing, Business Administration, Agribusiness, Economics, or a related field (MBA or Master’s strongly preferred).
• 10+ years of progressive experience in Customer Marketing, Trade Marketing, CRM, or Commercial Strategy, including at least 5 years in a leadership capacity.
• Demonstrated success in leading customer experience, loyalty, and incentive programs at scale.
• Strong background in B2B, B2B2C, or agribusiness environments, with deep understanding of channel dynamics and end‑customer relationships.
• Robust analytical mindset and solid financial acumen, with expertise in budget management, ROI modeling, and incentive program economics.
• Experience managing digital transformation initiatives and CRM/loyalty platforms (e.g., Salesforce, SAP, HubSpot, Emarsys).
• Outstanding communication, negotiation, and executive stakeholder management capabilities.
• Advanced English proficiency (C1/C2) — fluent written and verbal communication, with the ability to lead executive presentations, negotiate with global partners, and influence senior stakeholders in international environments. Spanish is a plus.

Qualificações Preferenciais

• Customer‑Centric & Strategic Mindset
• Commercial & Financial Acumen
• Inspirational Leadership & Talent Development
• Cross‑Functional Collaboration & Influencing
• Data‑Driven Decision‑Making
• Innovation & Digital Mindset
• Agility, Resilience & Results Orientation

Marcado como: Agronegócio , CRM , Customer Experience , Customer Success , Marketing , Trade Marketing , Transformação Digital