Customer Engagement Senior Client Lead

dunnhumby Ltd.; São Paulo; Presencial; BRL 80 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working hours

Birthday off

Resumo da oferta

dunnhumby is seeking a CRM & Loyalty Coordinator to drive customer-centric strategies and data-driven engagement for retailers. You will partner with client CRM and Marketing teams to translate insights into personalized experiences across app, email, SMS, push, and in-store touchpoints.

You will lead lifecycle marketing initiatives, measure impact, and provide strategic recommendations to improve engagement, frequency, and lifetime value while building strong stakeholder relationships.

Qualificações

• Experience in CRM strategy development and planning
• Ability to translate customer insights into engagement plans
• Strong stakeholder management and delivery of retailer recommendations
• Experience with campaign measurement and optimization
• Familiarity with test & learn methodologies
• Knowledge of Retail Media ecosystems is a plus

Responsabilidades

• Lead lifecycle marketing initiatives across channels (app, email, SMS, push).
• Develop and execute customer engagement strategies to drive activation, retention, and value.
• Collaborate with client CRM and Marketing teams to align objectives and deliverables.
• Measure campaign performance and provide strategic recommendations for improvement.
• Coordinate with team members and other departments to deliver results.

Conhecimentos

CRM strategy development

Campaign management

Stakeholder management

Campaign measurement

Test & learn methodologies

Retail Media knowledge

Team coordination

Descrição da oferta de emprego

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

We’re looking for a CRM & Loyalty Coordinator to help retailers unlock growth through customer-centric strategies, data-driven insights, and personalized customer engagement.You will partner closely with client CRM and Marketing teams to understand business objectives, identify growth opportunities, and develop customer engagement strategies that drive acquisition, activation, retention, and long-term customer value.

In this role, you will translate customer insights, segmentation, propensity models, and predictive analytics into actionable communication plans and personalized experiences across multiple touchpoints, including app, email, SMS, push notifications, retail media, and in-store channels.

You will lead the development and execution of lifecycle marketing initiatives, measure campaign effectiveness, and provide strategic recommendations that improve customer engagement, frequency, basket size, retention, and lifetime value.

Additionally, you will build strong stakeholder relationships, support the successful delivery of customer engagement programs, and help identify opportunities to expand dunnhumby’s customer engagement capabilities within the assigned client.

What we expect from you

• Experience in CRM strategy development, planning and execution
• Utilize customer engagement tools and outputs from our data science team to drive insightful recommendations to the retailer (Campaign management)
• Strong stakeholder skills, participate in delivery of recommendations to the retailer, identifying and positioning correct solutions to meet client needs and maximize client satisfaction
• Campaign measurement and evaluation
• Strong knowledge of test & learn methodologies
• Coordinate efforts with team members and other departments
• Knowledge of Retail Media ecosystems is a plus

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)