CRM and Loyalty Coordinator

dunnhumby; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

dunnhumby is seeking a CRM & Loyalty Coordinator to help retailers unlock growth through customer-centric strategies, data-driven insights, and personalized engagement across channels.

You will partner with client CRM and Marketing teams to translate insights into actionable campaigns that drive acquisition, activation, retention and lifetime value, across app, email, SMS, push, retail media and in-store touchpoints.

Qualificações

• Experience in CRM strategy development, planning and execution.
• Use customer engagement tools and data science outputs to drive recommendations.
• Strong stakeholder skills to deliver solutions that meet client needs.
• Campaign measurement and evaluation experience.
• Strong knowledge of test-and-learn methodologies.
• Coordinate efforts with team members and other departments.
• Knowledge of Retail Media ecosystems is a plus.

Responsabilidades

• Translate customer insights into CRM campaigns across app, email, SMS, and push.
• Lead lifecycle marketing initiatives and measure campaign effectiveness.
• Support delivery of customer engagement programs and expand capabilities.

Conhecimentos

CRM strategy

Campaign management

Stakeholder management

Campaign measurement

Test & learn methodologies

Team coordination

Retail Media knowledge

Descrição da oferta de emprego

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

We’re looking for a CRM & Loyalty Coordinator to help retailers unlock growth through customer‑centric strategies, data‑driven insights, and personalized customer engagement. You will partner closely with client CRM and Marketing teams to understand business objectives, identify growth opportunities, and develop customer engagement strategies that drive acquisition, activation, retention, and long‑term customer value.

In this role, you will translate customer insights, segmentation, propensity models, and predictive analytics into actionable communication plans and personalized experiences across multiple touchpoints, including app, email, SMS, push notifications, retail media, and in‑store channels.

You will lead the development and execution of lifecycle marketing initiatives, measure campaign effectiveness, and provide strategic recommendations that improve customer engagement, frequency, basket size, retention, and lifetime value.

Additionally, you will build strong stakeholder relationships, support the successful delivery of customer engagement programs, and help identify opportunities to expand dunnhumby’s customer engagement capabilities within the assigned client.

What we expect from you

• Experience in CRM strategy development, planning and execution
• Utilize customer engagement tools and outputs from our data science team to drive insightful recommendations to the retailer (Campaign management)
• Strong stakeholder skills, participate in delivery of recommendations to the retailer, identifying and positioning correct solutions to meet client needs and maximize client satisfaction
• Campaign measurement and evaluation
• Strong knowledge of test & learn methodologies
• Coordinate efforts with team members and other departments
• Knowledge of Retail Media ecosystems is a plus

What You Can Expect From Us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting‑edge technology that reflects our global ambition. But with a nimble, small‑business feel that gives you the freedom to play, experiment and learn.

We don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)