CRO Analyst

Jobtailor; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo, Brazil seeks a Conversion Rate Optimization expert to drive the platform's lead capture, enrollment, and high-traffic performance.

You will shape end-to-end user journeys, run CRO experiments, optimize technical SEO and site speed, and ensure GA4-driven measurement across regional pages.

Collaborate with growth, product and engineering teams to translate data into prioritized actions and tangible growth.

Qualificações

• Strong experience with CRO, A/B testing, and optimization of conversion journeys.
• Proficiency in Technical SEO and optimization for high-traffic sites with a large number of pages.
• Proficiency with GA4, Google Search Console, Screaming Frog, SEMrush and/or Ahrefs.
• Technical knowledge of HTML, CSS, and modern web architecture (experience or familiarity with WordPress / Headless CMS ecosystems).
• Proficiency in Core Web Vitals metrics and web performance.
• High analytical capability to turn raw data into prioritized, impact-driven actions.

Responsabilidades

• Your mission will be to eliminate friction, validate hypotheses, and ensure our new platform becomes a lead-attraction and enrollment-conversion engine.
• Journey Mapping: Design and monitor the end-to-end user journey (discovery lead capture enrollment).
• Funnel Analysis: Identify bottlenecks, drop-off points, and opportunities for improvement on strategic pages, forms, and thank-you pages.
• Checkout Optimization: Reduce friction in the purchase flow and create smooth conversion experiences.
• A/B Testing Culture: Develop CRO hypotheses prioritized by financial/enrollment impact and manage a continuous testing roadmap.
• Measurement & GA4: Instrument and validate micro- and macro-conversion events.
• Regionalized Management: Optimize and manage conversion flows by city, territory, and region.
• Architecture & Navigation: Map and structure information architecture and navigation flows.
• Technical SEO: Conduct audits of internal links, regional pages (CTRZ), and validations of happy paths.

Conhecimentos

CRO

A/B Testing

Technical SEO

Data Analysis

Journey Mapping

Funnel Analysis

Web Performance

Core Web Vitals

Ferramentas

GA4

Google Search Console

Screaming Frog

SEMrush

Ahrefs

WordPress

Headless CMS

Descrição da oferta de emprego

• Your mission will be to eliminate friction, validate hypotheses, and ensure our new platform becomes a lead-attraction and enrollment-conversion engine.
• You will work across all project phases (Research, Journeys, Development, and Post-Go-Live), ensuring maximum efficiency in a high-traffic, nationally scaled environment.
• Journey Mapping: Design and monitor the end-to-end user journey (discovery lead capture enrollment).
• Funnel Analysis: Identify bottlenecks, drop-off points, and opportunities for improvement on strategic pages, forms, and thank-you pages.
• Checkout Optimization: Reduce friction in the purchase flow and create smooth conversion experiences.
• A/B Testing Culture: Develop CRO hypotheses prioritized by financial/enrollment impact and manage a continuous testing roadmap.
• Measurement & GA4: Instrument and validate micro- and macro-conversion events.
• Regionalized Management: Optimize and manage conversion flows by city, territory, and region.
• Architecture & Navigation: Map and structure information architecture and navigation flows.
• Technical SEO: Conduct audits of internal links, regional pages (CTRZ), and validations of happy paths.

Requirements

• Strong experience with CRO, A/B testing, and optimization of conversion journeys.
• Proficiency in Technical SEO and optimization for high-traffic sites with a large number of pages.
• Proficiency with essential tools: GA4, Google Search Console, Screaming Frog, SEMrush and/or Ahrefs.
• Technical knowledge of HTML, CSS, and modern web architecture (experience or familiarity with WordPress / Headless CMS ecosystems).
• Proficiency in Core Web Vitals metrics and web performance.
• High analytical capability to turn raw data into prioritized, impact-driven actions.

Core Competencies

Demonstrates expertise in Conversion Rate Optimization (CRO), A/B Testing, and Technical SEO to enhance user journeys and optimize high-traffic platforms. Proficient in utilizing analytics tools to drive data-informed decisions and improve conversion flows across various regions.

Highest-signal resume keywords

• Conversion Rate Optimization (CRO)
• A/B Testing
• Technical SEO
• Google Analytics 4 (GA4)
• Core Web Vitals

ATS Optimization Keywords

Hard Skills

• A/B Testing
• Conversion Rate Optimization (CRO)
• Technical SEO
• HTML
• CSS
• Web Performance
• Funnel Analysis
• Journey Mapping
• Data Analysis
• Information Architecture

Soft Skills

• Analytical Capability

Industry Keywords

• High-Traffic Sites
• Lead Capture
• Enrollment Conversion
• Micro-Conversion
• Macro-Conversion

Tools & Technologies

• Google Analytics 4 (GA4)
• Google Search Console
• Screaming Frog
• SEMrush
• Ahrefs