Media/Marketing Data Analyst

Jobtailor; Florianópolis; Presencial; BRL 89 000 - 167 000; Tempo integral

Resumo da oferta

Jobtailor in Florianópolis, Brazil, seeks an analytics-focused Creative Performance Analyst to evaluate ad creatives and drive data-driven optimization across formats, hooks, narratives, and CTAs.

You will build scalable reporting, standardize metrics, run hypothesis tests, and translate insights into practical guidance for Traffic and Creative teams, ensuring findings influence the next wave of creative work.

Qualificações

• Strong logical and analytical reasoning with STEM background as a strong plus.
• Advanced proficiency in Excel/Google Sheets and the ability to learn new tools quickly.
• Ability to work with end-to-end data: extract, join/cross, and interpret performance metrics.
• Experience or strong understanding of digital marketing / paid media.
• Hypothesis- and test-oriented thinking (experimentation mindset).
• Good communication skills to translate data into actionable recommendations.
• Organized and proactive.

Responsabilidades

• Analyze the performance of creatives running in ads (formats, hooks, narratives, CTAs).
• Map and standardize ad elements, creating a systematic operational process.
• Translate insights into actionable recommendations for Traffic and Creative teams.
• Distinguish true drivers of performance from budget/audience/seasonality effects.
• Suggest, prioritize, and monitor A/B tests for creatives.
• Build robust reports and dashboards to scale creative analysis.

Conhecimentos

Analytical Reasoning

Advanced Excel/Sheets

Communication

Organized

Proactive

Experimentation Mindset

Formação académica

Engineering or STEM background

Ferramentas

Excel

Google Sheets

SQL

Looker

Power BI

Metabase

Meta Ads

Google Ads

GA4

Descrição da oferta de emprego

• Analyze the performance of creatives running in ads (formats, hooks, narratives, CTAs), identifying clear patterns and correlations between creative characteristics and performance metrics.
• Map and standardize ad elements (formats, hooks, narratives, and CTAs), creating an analytical language that turns creative review from a qualitative/subjective task into a systematic, scalable, and practical operational process.
• Translate insights into clear, actionable recommendations for Traffic and Creative teams, bridging metric-focused and narrative-focused perspectives while maintaining methodological rigor without overbureaucratizing the process.
• Surgically separate signal from noise, distinguishing what truly drives creative performance from effects caused by budget, audience, or seasonality (e.g., event spikes and meteoric launches that distort baseline readings).
• Suggest, prioritize, and monitor A/B tests for creatives organized in a backlog by expected impact, genuinely consolidating learnings and closing the loop to ensure findings inform the next wave of creative rather than languish in a dashboard.
• Build robust reports and dashboards that make creative analysis scalable, visual, and ready to drive decision-making.

Requirements

• Strong logical and analytical reasoning; a background in Engineering or other STEM fields is a strong plus.
• Advanced proficiency in Excel/Google Sheets (VLOOKUP/INDEX+MATCH, SUMIFS, pivot tables) and the ability to quickly learn new tools.
• Ability to work with end-to-end data: extract, join/cross, and interpret performance metrics.
• Experience or strong understanding of digital marketing / paid media.
• Hypothesis- and test-oriented thinking (experimentation mindset).
• Good communication skills to translate data into actionable recommendations.
• Organized and proactive.
• SQL and/or BI tools (Looker, Power BI, Metabase or similar) are a plus.
• Experience in e-commerce / DTC is a plus.
• Familiarity with ad platforms (Meta Ads, Google Ads) and GA4 is a plus.
• Experience with creative analytics is a plus.

Core Competencies

Demonstrates strong analytical reasoning and proficiency in data interpretation, with a focus on digital marketing and creative performance analysis. Capable of translating complex data insights into actionable recommendations while utilizing tools like Excel and SQL for effective reporting.

Highest-signal resume keywords

• Advanced Excel/Google Sheets Proficiency
• SQL and BI Tools Experience
• Digital Marketing Knowledge
• Creative Analytics Experience
• A/B Testing and Experimentation Mindset

ATS Optimization Keywords

Hard Skills

• Analytical Reasoning
• Data Interpretation
• Performance Metrics Analysis
• Creative Performance Analysis
• A/B Testing
• Hypothesis Testing
• Data Extraction
• Data Joining/Crossing
• Reporting
• Dashboard Creation

Soft Skills

• Good Communication Skills
• Organized
• Proactive

Industry Keywords

• Digital Marketing
• Paid Media
• E-commerce
• DTC
• Creative Analytics

Tools & Technologies

• Excel
• Google Sheets
• SQL
• Looker
• Power BI
• Metabase
• Meta Ads
• Google Ads
• GA4