Senior E-commerce Analyst

Jobtailor

Barueri

Presencial

BRL 180 000 - 240 000

Tempo integral

Há 5 dias

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Resumo da oferta

Jobtailor is seeking an experienced e-commerce performance specialist in São Paulo to monitor revenue, conversions, AOV and the purchase funnel. You will be the bridge between business and technology, translating opportunities into actionable requirements and leading major CRO initiatives.

You will analyze data with GA4, Power BI/Looker Studio, and AI tools to benchmark performance and drive improvements across Shopify/VTXE integrations, payments, and logistics.

Qualificações

Solid experience in e-commerce operations with high transaction volumes.
Proven ability to analyze digital performance and KPI trends.
Strong CRO, funnel optimization and measurement mindset.

Responsabilidades

Continuously monitor revenue, conversion, AOV and funnel performance.
Lead CRO routines, identify friction points, generate hypotheses and measure impact.
Plan and monitor tests to improve the purchase experience and organize the roadmap.
Coordinate cross-functional work across Development, Marketing, CRM, IT, Logistics and Customer Service.
Apply AI tools for analyses, benchmarking and productivity.

Descrição da oferta de emprego

Continuously monitor e-commerce performance, tracking revenue, conversion, average order value, purchase funnel, abandonment, repurchase and performance by device, channel, category and product
Structure and run an ongoing CRO routine, identifying friction points, developing hypotheses, prioritizing opportunities and measuring impacts
Plan, prioritize and monitor tests and improvements to the purchase experience
Organize and track the e-commerce evolution roadmap
Serve as the functional focal point between business and technology, translating opportunities into requirements and following initiatives through implementation and validation
Lead strategic projects, organizing timelines, owners, deliverables and alignment across Development, Marketing, CRM, IT, Logistics, Customer Service and other stakeholders
Ensure the quality of the digital operation by resolving issues related to the purchase journey, platform, integrations, inventory, payments, shipping and tracking
Use Artificial Intelligence for analyses, investigations, research, benchmarking, documentation and productivity
Conduct continuous market benchmarking of competitors, technologies and trends
Support commercial actions and structure processes, rituals and prioritization models for the area

Requirements

Solid experience in e-commerce operations, preferably at companies with significant digital operations and high transaction volumes
Proven experience in digital performance analysis and monitoring e-commerce KPIs
Strong understanding of conversion funnel, CRO and user experience
Proficiency with web analytics tools, especially GA4
Experience with e-commerce platforms, preferably Shopify or VTEX
Ability to work with data, build analyses and translate information into business insights and recommendations
Proficiency in Excel or Google Sheets for analysis and data manipulation
Experience leading projects involving multiple teams and stakeholders
Ability to define requirements, follow development, perform validations and measure implementation results
Regular use and practical mastery of Artificial Intelligence tools applied to work
Organized and able to manage multiple demands, prioritizing by impact and urgency
Bachelor's degree in Business Administration, Marketing, Engineering, Technology or related fields
Advanced experience with Shopify and its ecosystem of apps and integrations
Experience designing or running continuous CRO programs and A/B testing
Knowledge of behavioral analytics and user experience tools such as Microsoft Clarity, Hotjar or similar
Knowledge of Google Tag Manager and tracking structures
Experience with Power BI, Looker Studio or other data analysis and visualization tools
Experience with project and backlog management tools
Knowledge of e-commerce architecture and integrations, including ERP, payment methods, logistics and third-party tools
Knowledge of content and technical SEO, as well as digital performance best practices
Familiarity with automations, AI agents, copilots and other Artificial Intelligence applications
Experience in retail, D2C or brands with a strong digital presence

Core Competencies

Demonstrates expertise in e-commerce operations, focusing on digital performance analysis, conversion rate optimization, and user experience enhancement. Proficient in utilizing web analytics tools and artificial intelligence for data-driven decision-making and project management.

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