E-commerce Coordinator – CRO

Jobtailor; São Paulo; Presencial; BRL 160 000 - 260 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a CRO Leader to build and guide a performance-driven optimization team in São Paulo. You will define and drive the experimentation roadmap, ensure rigorous testing methodologies, and collaborate across UX, Product and Technology to scale insights Launching, measuring and improving personalization strategies across channels.

You will promote data-driven decision-making, manage testing platforms, and monitor KPIs to push continuous improvements based on conversion data.

Qualificações

• Bachelor’s degree in Advertising, Marketing, Engineering, Statistics or related fields.
• Strong experience in CRO, digital experimentation or related areas (Growth, Digital Product, UX Analytics).
• People management experience.
• Proficiency in A/B testing and personalization platforms.
• Knowledge of analytics tools.
• Basic knowledge of statistics applied to experimentation.
• Familiarity with internal search tools (Algonomy, Algolia, Coveo, Bloomreach or similar).

Responsabilidades

• Lead, develop and structure the CRO team, setting priorities, rituals and working frameworks.
• Promote a data-driven culture, focusing on continuous experimentation and rapid learning.
• Ensure the team's technical proficiency in testing methodologies, statistical analysis and optimization tools.
• Define and manage the experimentation roadmap, prioritizing hypotheses based on expected impact and effort.
• Ensure methodological rigor in tests: sample definition, statistical significance, audience segmentation and result analysis.
• Manage testing platforms.
• Document learnings and build a knowledge base to scale insights across squads and departments.
• Coordinate the evolution and performance of solutions such as internal search (text and image): result relevance, merchandising, ranking rules.
• Monitor KPIs for each tool and propose continuous improvements based on usage and conversion data.
• Lead personalization initiatives based on user behavior, profile and context.
• Define personalization rules (content, product displays, banners, contextual communications).
• Work together with data/CDP teams to activate audiences and segments.
• Identify trends, benchmarks and innovation opportunities in UX and CRO in the market.
• Conduct POCs (Proofs of Concept) for new technologies and optimization approaches.
• Act as an interlocutor between Experience Design, Product, Technology, Commercial, Channels and Communications areas.

Conhecimentos

CRO

People management

A/B testing

Personalization platforms

Analytics tools

Statistics for experimentation

Internal search tools

Formação académica

Bachelor’s degree in Advertising, Marketing, Engineering, Statistics or related fields

Ferramentas

Algonomy

Algolia

Coveo

Bloomreach

Descrição da oferta de emprego

Responsibilities

• Lead, develop and structure the CRO team, setting priorities, rituals and working frameworks.
• Promote a data-driven culture, focusing on continuous experimentation and rapid learning.
• Ensure the team's technical proficiency in testing methodologies, statistical analysis and optimization tools.
• Define and manage the experimentation roadmap, prioritizing hypotheses based on expected impact and effort.
• Ensure methodological rigor in tests: sample definition, statistical significance, audience segmentation and result analysis.
• Manage testing platforms.
• Document learnings and build a knowledge base to scale insights across squads and departments.
• Coordinate the evolution and performance of solutions such as internal search (text and image): result relevance, merchandising, ranking rules.
• Monitor KPIs for each tool and propose continuous improvements based on usage and conversion data.
• Lead personalization initiatives based on user behavior, profile and context.
• Define personalization rules (content, product displays, banners, contextual communications).
• Work together with data/CDP teams to activate audiences and segments.
• Identify trends, benchmarks and innovation opportunities in UX and CRO in the market.
• Conduct POCs (Proofs of Concept) for new technologies and optimization approaches.
• Act as an interlocutor between Experience Design, Product, Technology, Commercial, Channels and Communications areas.

Requirements

• Bachelor's degree in Advertising, Marketing, Engineering, Statistics or related fields.
• Strong experience in CRO, digital experimentation or related areas (Growth, Digital Product, UX Analytics).
• People management experience.
• Proficiency in A/B testing and personalization platforms.
• Knowledge of analytics tools.
• Basic knowledge of statistics applied to experimentation.
• Familiarity with internal search tools (Algonomy, Algolia, Coveo, Bloomreach or similar).