CRM Analyst

Ludicrum; São Paulo; Teletrabalho; BRL 40.000 - 80.000; Tempo integral

Resumo da oferta

An exciting opportunity awaits as a CRM Analyst in the vibrant iGaming industry! Join a dynamic team dedicated to optimizing customer communication and engagement strategies. In this role, you'll oversee communication channels, analyze campaign performance, and collaborate with cross-functional teams to enhance customer experiences. With a focus on continuous improvement and innovation, you will play a key role in driving customer retention and satisfaction. This forward-thinking company offers flexible remote work options, career growth opportunities, and a supportive environment where your contributions truly matter. If you're passionate about CRM and eager to make an impact, this is the perfect role for you!

Serviços

Flexible and Remote Working

Career Growth Opportunities

Performance Bonuses

Health and Fitness Benefits

Extra Paid Annual Leave

Special Birthday Perk

Qualificações

• 2-4 years of experience in CRM management or digital marketing.
• Proficiency with CRM platforms and communication tools.

Responsabilidades

• Manage customer communication channels and optimize performance.
• Analyze CRM campaigns and generate actionable insights.

Conhecimentos

Fluent in English

Excellent communication skills

Collaboration skills

Problem-solving skills

Formação académica

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Data Analytics

Ferramentas

Salesforce

HubSpot

Microsoft Dynamics

Slack

Descrição da oferta de emprego

Join Our Team as a CRM Analyst in the thriving iGaming Industry!

Who we are?

At Ludicrum, we're passionate about delivering personalized solutions for businesses. We offer 24/7 customer support, digital marketing to boost revenue, financial insights for growth, and expert product development tailored to clients' needs. Coming from varied backgrounds, our team is resourceful and resilient, united by a common mission to excel in our industry.

In a nutshell

The CRM Analyst’s primary focus is to optimize and manage customer communication channels, analyze their performance, and develop strategies to enhance customer engagement and retention. The CRM Analyst independently keeps track of the schedule of all communications in a project management software and keeps constant discussion with the rest of the team to prevent send-out overlaps, like sending two different e-mails to the same customer. The CRM Analyst also provides insights to the team regarding scheduling optimization on all communication types.

The responsibilities & the impact YOU will have:

Communication Channel Management

• Oversees the setup, maintenance, and optimization of all customer communication channels (email, SMS, push notifications, etc.).
• Coordinates with marketing, sales, and product teams to ensure consistent and personalized messaging across all touchpoints.
• Manages a sendout calendar with all scheduled communication to ensure there are no overlaps, and that the entire team is aware of all sendouts.

Performance Analysis and Reporting

• Monitors and evaluates the performance of CRM campaigns and communication channels using key metrics (open rates, click-through rates, conversion rates, etc.).
• Generates insights and actionable recommendations to optimize campaign effectiveness and channel efficiency.
• Develops and maintains dashboards and reports to track CRM and communication channel KPIs.
• Conducts A/B testing and experiments to identify best practices for messaging, timing, and segmentation.

Customer Segmentation and Insights

• Leverages CRM tools and data to segment customers effectively based on behavior, demographics, and preferences.
• Identifies trends and opportunities for enhancing customer engagement and retention.
• Collaborates with data and analytics teams to refine segmentation strategies and predictive models.

Stakeholder Collaboration

• Works closely with marketing, sales, and customer support teams to align CRM activities with broader business objectives.
• Acts as a subject matter expert for CRM tools and communication platforms, providing training and support to team members.

Continuous Improvement

• Stays updated on industry trends, CRM technologies, and communication strategies to ensure best practices.
• Suggests and implements innovative ways to improve the customer experience through better communication management.

All you need is…

• Fluent in English, both verbal and written.
• Excellent communication and collaboration skills, with an ability to present data-driven insights to stakeholders.
• 2–4 years of experience in CRM management, digital marketing, or a similar role, preferably in a customer-centric environment.
• Problem-solving skills.
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics) and communication tools.

Nice to have

• Familiarity with Slack or related virtual workspace environments.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Experience with FastTrack or similar.
• Familiarity with data analysis and reporting tools.
• Basic knowledge of HTML/CSS for email template customization.
• Experience in the iGaming field.

Why You’ll love working here:

• Flexible and Remote Working: Work from anywhere, supporting your work-life balance.
• Career Growth: We’re committed to your development, offering training and advancement opportunities.
• Performance Bonuses: Earn bonuses based on company and personal performance.
• Health and Fitness Benefits: Receive fitness reimbursements from day one, and after one year of employment, gain access to a health budget to support your well-being.
• Extra Paid Annual Leave: Enjoy 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days.
• Special Birthday Perk: Take your birthday off after a year of employment to celebrate!

We are not just offering a job; we offer the chance to be part of something bigger. Apply today! Submit your resume in English and join us in creating unforgettable experiences. We can’t wait to hear from you!