Marketing Science Partner - Small and Medium Business Group (LATAM)

Meta; São Paulo; Presencial; BRL 240 000 - 360 000; Tempo integral

Resumo da oferta

Meta is seeking a Marketing Science Partner for LATAM SMBs to drive growth through data-driven insights and advanced measurement. Lead analytics initiatives, partner with sales and product, and deliver impactful strategies across LATAM and global initiatives.

Strong collaboration and communication skills are essential. You will design proactive programs, consult with clients, and build scalable processes to improve ad effectiveness for small and medium businesses, with deep focus on LATAM

Qualificações

• Bachelor's degree in a directly related field or equivalent practical experience.
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Responsabilidades

• Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) to help SMBs onboard to advertising and grow.
• Drive advertiser adoption of marketing best practices and products for onboarding to advertising.
• Consult with clients and agencies on products and solutions for media, marketing, or measurement questions.
• Identify research & analytics initiatives to show Marketing Science impact for SMB growth.
• Collaborate with sales, product, and cross-functional teams to drive marketing strategy.
• Communicate results to stakeholders with clear, actionable insights.
• Build scalable processes for ad effectiveness research.
• Advocate for SMBs with product teams to ensure inclusive solutions.

Conhecimentos

Data Science

SQL

Statistics

Experiment Design

Data Visualization

Communication

Cross-functional

Python

R

AI Tools

Formação académica

Bachelor's degree in a related field

Ferramentas

Hive

SQL

R

SAS

SPSS

Descrição da oferta de emprego

This role will be part of the Marketing Science team focusing on supporting our LATAM Mid Market businesses by better understanding how these businesses can grow using our platforms through data and science.The team is made up of quantitative measurement professionals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding of how things work.The person in this role will be responsible for building strategies and proactive initiatives executed both in LATAM and globally in partnership with our various channels including sales. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help Mid Market businesses grow.Marketing Science Partner - Small and Medium Business Group (LATAM) Responsibilities:Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboard to advertising and growDrive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertisingYou will consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questionsIdentify research & analytics initiatives that create clear understanding of how Marketing Science can help small and medium business segments growWork closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategyCommunicate results and illustrate suggestions in alternative ways to stakeholders and partnersBuild processes that scale ad effectiveness research initiativesAdvocate for small and medium businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mindMinimum Qualifications:Bachelor's degree in a directly related field, or equivalent practical experience8+ years of experience in a Data Science or quantitative field, such as consulting, market research, media researchExperience in working with large datasets and using SQL or similar tools for data extraction and manipulationExperience communicating complex concepts to non-technical audiencesDirect experience scoping and executing research projects with clients and or cross-functional stakeholdersExperience in applied research with focus areas such as media consumption, consumer behavior or marketing effectivenessExperience with digital advertising measurement methods and technologiesSpanish and English fluency required to consult with clients and stakeholders across Latin America, with direct experience working on the ground in Latin AmericaPreferred Qualifications:Knowledge of dynamics and structure for sales teamsExperience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQLDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesUnderstanding of current media landscape and challenges small and medium business advertisers faceAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.