Creative Strategist, META Creative Shop LATAM

Meta; São Paulo; Presencial; BRL 300 000 - 500 000; Tempo integral

Resumo da oferta

Meta LATAM Creative Shop seeks an experienced Creative Strategist to shape the creative vision for iconic LATAM brands. You will drive end-to-end strategic initiatives across Creative Shop, Marketing Science, Engineering and Product teams, mentoring others and expanding creative capabilities with emerging technologies and Meta tools.

Influence senior clients and cross-functional leaders, while championing scalable solutions and best practices across markets.

Qualificações

• 12+ years of experience driving creative performance in fast-paced environments.
• Ability to lead complex, ambiguous initiatives end-to-end and influence stakeholders.
• Advanced data fluency with analytics, experimentation design, and measurement tools.
• Proven track record mentoring and developing others to raise creative quality.

Responsabilidades

• Define and drive the creative strategy for high-priority LATAM accounts and verticals.
• Lead cross-functional initiatives spanning Creative Shop, Marketing Science, Engineering and Product teams.
• Serve as a strategic thought partner for senior clients and agency leadership.
• Pioneer new creative frameworks and methodologies using emerging technologies and Meta products.
• Mentor early-career and mid-level strategists to elevate team creativity and rigor.
• Identify scalable creative solutions to be adopted across markets and contribute to best practices.
• Scope and lead strategic projects end-to-end, from insight generation to impact measurement.
• Represent Creative Shop in industry forums, publications, and speaking engagements.

Conhecimentos

Creative strategy

Cross-functional leadership

Data analytics

AI capabilities

Ferramentas

Prototyping tools

Descrição da oferta de emprego

Creative Shop is a team of creative entrepreneurs, problem-solvers, data & tech tinkerers who are seeking new ways to accelerate the success of advertisers on our platforms. We don't adhere to the typical model where one person does strategy. We come at problems from every angle, leaning into our strengths, and collaborating with others who can bring something different to the work at hand when we're not sure of the answers.We are looking for an experienced creative leader who combines deep strategic expertise with a hands-on builder mentality to shape the creative vision for LATAM's most iconic brands. This role requires someone who can independently drive complex, cross-functional initiatives, mentor team members, and set the creative direction that influences outcomes across the region.Creative Strategist, META Creative Shop LATAM Responsibilities:Define and drive the creative strategy for high-priority accounts and verticals across LATAM, setting the standard for how creativity translates into measurable business outcomesLead complex, cross-functional initiatives spanning Creative Shop, Marketing Science, Business Engineering, and Product teams to unlock new creative capabilities at scaleServe as a strategic thought partner for senior clients and agency leadership, shaping long-term creative visions that go beyond campaign-level executionPioneer new creative frameworks and methodologies that harness emerging technologies, AI, and Meta's evolving product suite to drive business growthMentor and develop early-career and mid-level strategists, elevating the overall creative quality and strategic rigor of the teamIdentify and champion scalable creative solutions that can be adopted across markets, contributing to global Creative Shop best practices and playbooksIndependently scope and lead strategic projects end-to-end, from insight generation through execution and impact measurement, with minimal oversightRepresent Creative Shop in industry forums, publications, and speaking engagements, building Meta's reputation as a creative authority in the regionProactively identify whitespace opportunities and emerging trends, translating them into actionable creative strategies that influence product roadmaps and go-to-market approachesBuild and maintain deep expertise in Meta products from both business and consumer perspectives to craft effective, platform-native brand experiencesMinimum Qualifications:12+ years of experience driving creative performance in fast-paced environments such as startups, tech companies, digital agencies, or innovative content platforms, with a demonstrated track record of delivering high-impact solutions at scale and influencing strategic directionProven ability to lead complex, ambiguous initiatives end-to-end, translating business challenges into creative strategies that drive measurable outcomes across multiple stakeholders and cross-functional teamsAdvanced data fluency with hands-on experience in analytics, experimentation design, and measurement toolsdemonstrated ability to leverage data and AI to generate actionable insights, optimize creative strategies, and inform product or go-to-market decisionsTrack record of mentoring and developing others, with demonstrated ability to raise the bar on creative quality and strategic thinking within a teamExperience presenting strategic recommendations to executive-level stakeholders and aligning cross-functional leaders on creative direction, with experience influencing executive-level stakeholders, clients, and cross-functional leadersRecent work samples required showcasing innovative, tech-forward creative solutions with clear, measurable business impactPreferred Qualifications:Demonstrated expertise in Direct Response (DR) campaigns, including paid acquisition, performance-focused strategies, and creative diversification at scaleExperience shaping creative narratives and frameworks that have been adopted beyond a single market or team, demonstrating cross-regional or global influenceExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience collaborating directly with engineering and data science teams to co-develop innovative, scalable solutions that push the boundaries of what's possible on digital platformsDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesProficiency with the latest prototyping and creative tools, from harnessing AI as a creative companion to building ideas through video and exploring novel content delivery mechanismsFamiliarity with basic coding, prompt engineering, or technical prototyping that enables faster creative iteration and experimentationDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.