Creative Strategist

nooro; Brasil; Vor Ort; BRL 120.000 - 180.000; Vollzeit

Zusammenfassung

A dynamic consumer brand group in Brazil is seeking a Creative Strategist to enhance direct response advertising efforts. The ideal candidate will have over 3 years of experience in crafting VSL-style ads and managing large volumes of content. This full-time position focuses on creativity and strategy to drive measurable results and outcomes in retail and personal care products. Competitive compensation and opportunity for growth await the right fit.

Qualifikationen

• 3+ years in direct response creative strategy, ideally in high‑spend environments.
• Proven ability to ship 100–200 ads weekly across various formats.
• Detail‑oriented with a focus on DR performance.
• Strong post-production literacy (Premiere/Final Cut/AE basics) for precise DR feedback.

Aufgaben

• Develop creative strategy and publish weekly test plans.
• Plan and ship 100–200 ads weekly with adherence to specs.
• Collaborate on scripting and oversee editing feedback.
• Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.
• Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
• Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
• Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.
• Plan and ship 100–200 ads weekly (mix of new and iterations).
• Coordinate with Media/Growth to ensure launches hit deadlines.
• Use light automation/AI for cut-downs, resizing, and captions.
• Maintain a clean, searchable DAM with version control.

Kenntnisse

Direct response creative strategy

VSL-style advertising

Post-production literacy

Data-driven mindset

Clear communication skills

Project management

Communication

Tools

Premiere

Final Cut

ClickUp

Asana

Google Workspace

Jobbeschreibung

We’re a fast‑growing consumer brand group selling across e‑commerce, TikTok Shop, and Amazon. We prioritize direct‑response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.

WHO ARE WE LOOKING FOR?

We’re hiring a Creative Strategist with heavy direct response experience.

You’ll own both strategy and ops: building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.

You must have lived and breathed direct response advertising and VSL‑style creative—knowing the beats, pacing, proof, and psychology that drive conversions. This is a hands‑on IC role with pod‑level ownership (no formal people management).

Focus split:

HOW TO APPLY:

If you believe we’re the right fit, please fill in this form: https://forms.gle/X2KA5HeRA53sPBn57

WHAT WILL YOU DO?

• Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
• Generate net‑new DR angles from learnings, competitor swipes, and cultural trends.
• Outline 2–3 minute VSL‑style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.
• Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.
• Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
• Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
• Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.

Creative Ops & Delivery

• Plan and ship 100–200 ads weekly (mix of new and iterations).
• Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.
• QA assets for typos, compliance, pacing, audio, and render quality.
• Review editor work with time‑stamped, DR‑specific notes (cut logic, proof beats, motion/graphics, sound).
• Maintain a clean, searchable DAM with version control.
• Coordinate with Media/Growth to ensure launches hit deadlines.
• Use light automation/AI for cut‑downs, resizing, and captions.
• Track throughput and ensure weekly volume targets are met without errors.
• Manage creator usage rights and content expirations.

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

• Iterations launched within 24–48 hours of insights, increasing win rate.
• Faster time‑to‑first‑winner and more winners per 50 launches.
• A standardized system for DR briefs (VSL, creator, iteration) used by the team.
• Clean DAM and clear creative pipeline visible to Growth/Media.

MUST-HAVES

• 3+ years in direct response creative strategy, ideally in high‑spend environments ($1MM+/mo).
• Deep experience with VSL‑style ads: structure, beats, proof, pacing, CTA flow.
• Proven ability to ship 100–200 ads weekly across VSLs, short‑form, and UGC.
• Strong post‑production literacy (Premiere/Final Cut/AE basics) for precise DR feedback.
• Track record of writing/briefing iterations and content creators for DR assets.
• Data‑driven mindset; you live in Hook/Hold/CTR/CPC/CPA/ROAS.
• Detail‑oriented; errors don’t slip past you.
• Clear communicator who pushes creative toward DR performance.

NICE-TO-HAVES

• Health, beauty, or OTC‑adjacent experience.
• Amazon and TikTok Shop creative systems.
• Familiarity with tools: ClickUp/Asana, Frame.io, Motion/Varos, Google Workspace, CapCut/Descript, Runway/Topaz/ElevenLabs.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Retail, Health and Personal Care Products