BRA - Senior Creative Strategist & Direct-Response Copywriter

Tidal; Brasília; On-site; BRL 174,000 - 203,000; Full time

Job summary

Tidal is hiring a Senior Creative Strategist & Direct-Response Copywriter for a fast-growing DTC foot care and consumer wellness brand. This remote, full-time contractor role combines strong direct-response copywriting with hands-on creative production judgment, owning copy and creative across ads, landing pages, emails, and more.

You will manage 6+ external partners, use performance data to guide creative direction, and collaborate closely with founders and senior marketing leaders.

Qualifications

• At least 5 years of experience in direct-response copywriting, creative strategy, performance marketing, or a similar role, preferably within eCommerce or DTC consumer brands.
• Professional-level written English with strong grammar, language precision, messaging, and copy judgment.
• Proven ability to write original conversion-focused copy from scratch and create creative briefs based on customer research and performance insights.
• Agency-side or brand-side creative production experience with feedback to editors, designers, producers, and creative teams.
• Strong understanding of customer psychology, direct-response marketing, brand voice, offers, hooks, messaging, and conversion-focused creative.

Responsibilities

• Write, review, and improve copy across paid ads, landing pages, product pages, CRO tests, email, and SMS, including hooks, headlines, offers, angles, scripts, and campaign messaging from scratch.
• Build creative briefs using customer reviews, surveys, ad comments, competitor research, and other voice-of-customer insights.
• Own and protect the brand voice and serve as the final quality check before copy and creative are approved for launch.
• Review high-volume video and static creative and give clear, actionable feedback directly to agencies, editors, designers, producers, and freelancers.
• Manage 6+ external creative partners, revisions, priorities, and deadlines while keeping quality and messaging consistent.
• Use Meta Ads Manager and creative-level performance data such as CTR, hook rate, CPA, and ROAS to guide copy, creative direction, and testing priorities.
• Work closely with the Founder/CMO and media buyer, then shadow and eventually take full ownership of the current fractional strategist’s agency feedback and creative review process.

Skills

Direct-response copywriting

Creative strategy

Performance marketing

eCommerce / DTC

Agency management

English proficiency

Tools

Meta Ads Manager

Shopify

Klaviyo

Figma

Google Docs

Notion

Claude / ChatGPT

Job description

Job Title: Senior Creative Strategist & Direct-Response Copywriter

Contractor Fee: $3,000 - $3,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role:
We are hiring a Senior Creative Strategist & Direct-Response Copywriter for a fast-growing DTC foot care and consumer wellness brand. This role combines strong direct-response copywriting with hands-on creative production judgment. You will own copy and creative quality across paid ads, landing pages, product pages, CRO tests, email, SMS, and external agency output while keeping messaging consistent, on-brand, and performance-driven.

Key Responsibilities:

• Write, review, and improve copy across paid ads, landing pages, product pages, CRO tests, email, and SMS, including hooks, headlines, offers, angles, scripts, and campaign messaging from scratch.

• Build creative briefs using customer reviews, surveys, ad comments, competitor research, and other voice-of-customer insights.

• Own and protect the brand voice and serve as the final quality check before copy and creative are approved for launch.

• Review high-volume video and static creative and give clear, actionable feedback directly to agencies, editors, designers, producers, and freelancers.

• Manage 6+ external creative partners, revisions, priorities, and deadlines while keeping quality and messaging consistent.

• Use Meta Ads Manager and creative-level performance data such as CTR, hook rate, CPA, and ROAS to guide copy, creative direction, and testing priorities.

• Work closely with the Founder/CMO and media buyer, then shadow and eventually take full ownership of the current fractional strategist’s agency feedback and creative review process.

Software/Platforms/Tools:

• Meta Ads Manager and Meta Ads Library

• Shopify

• Klaviyo or similar email/SMS platforms

• Atria or similar creative performance tracking tools

• Figma or Canva

• Google Docs and Google Sheets

• Slack, Trello, Notion, or similar project management tools

• Claude, ChatGPT, or similar AI tools

Qualifications:

• At least 5 years of experience in direct-response copywriting, creative strategy, performance marketing, or a similar role, preferably within eCommerce or DTC consumer brands.

• Professional-level written English with strong grammar, language precision, messaging, and copy judgment.

• Proven ability to write original conversion-focused copy from scratch and create creative briefs based on customer research and performance insights.

• Agency-side or brand-side creative production experience, with confidence reviewing video and static work and giving direct feedback to editors, designers, producers, and creative teams.

• Strong understanding of customer psychology, direct-response marketing, brand voice, offers, hooks, messaging, and conversion-focused creative.

• Comfortable navigating Meta Ads Manager independently and interpreting creative-level performance data.

• Experience managing multiple agencies, freelancers, or external creative partners at the same time.

• Strong communication skills and confidence working directly with founders and senior marketing leaders.

• Organized, proactive, accountable, detail-oriented, market-aware, and comfortable working independently in a lean remote team.

Shift Schedule:

• Monday to Friday, with approximately 3-4 hours of daily overlap with London, UK business hours for meetings, creative reviews, agency coordination, and project updates. The remaining working hours may be completed asynchronously. Exact working hours will be agreed upon directly between the contractor and the client.

Additional Requirement:

• This is an exclusive full-time contractor role. The selected contractor must not maintain concurrent client engagements during the contract. A short writing and editing assessment will be included as part of the hiring process.