Coordenador(A) De Martech

VML Enterprise Solutions; São Paulo; Presencial; BRL 180.000 - 360.000; Jornada completa

Descripción de la vacante

WPP Enterprise Solutions designs, builds, and operates growth systems for clients, leading transformation and marketing modernization. The role centers on coordinating multidisciplinary Martech teams, ensuring QA, and optimizing operations with automation and data governance.

Proven hands-on experience with Salesforce Marketing Cloud, Data Cloud, and marketing automation is essential. Bachelor-level engineering/computer science/IS/marketing or related field is required.

Formación

• Proven experience coordinating multidisciplinary Martech teams.
• Hands-on Salesforce Marketing Cloud/Data Cloud experience.
• Solid knowledge of Marketing Automation, CDPs, real-time personalization, data visualization, and analytics.
• Bachelor's degree in Engineering, Computer Science, Information Systems, Marketing, Administration, or related fields.

Responsabilidades

• Coordinate and develop multidisciplinary Martech teams, fostering collaboration and high performance.
• Act as a technical reference for the team, providing guidance on tool architecture and configuration.
• Support validation and QA of implemented solutions, ensuring error-free and secure deliveries with data governance.
• Create tools, scripts, automations, and internal documentation to optimize team operations and accelerate deliveries.
• Manage the technical execution of projects for clients across sectors, ensuring deadlines, scopes, and quality.
• Design integrated strategies involving Marketing Automation platforms, CDP, personalization, data visualization, and AI applied to marketing.

Conocimientos

Martech leadership

Salesforce Marketing Cloud

Data Cloud

Marketing Automation

CDP

Data visualization

AI in marketing

Educación

Bachelor's degree in Engineering

Herramientas

Salesforce Marketing Cloud

Data Cloud

Automation tools

Descripción del empleo

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our experts work within a unified global operating unit across 40+ markets, delivering growth solutions tailored to the needs of our clients' businesses.

The role involves leading and managing multidisciplinary Martech teams, ensuring quality assurance of implemented solutions, and optimizing operational dynamics through tools and automation.

• Coordinate and develop multidisciplinary Martech teams, fostering a collaborative and high-performance environment.
• Act as a technical reference for the team, providing practical guidance and best practices for tool architecture and configuration.
• Support validation and QA of implemented solutions, ensuring error-free and secure deliveries with data governance.
• Create tools, scripts, automations, and internal documentation to optimize team operations and accelerate deliveries.
• Manage the technical execution of projects for clients across different sectors, ensuring deadlines, scopes, and quality are met.
• Design integrated strategies involving Marketing Automation platforms, CDP, personalization, data visualization, and AI applied to marketing.

Proven experience in coordinating or technically leading multidisciplinary Martech teams. Strong hands-on experience with Salesforce solutions, including Marketing Cloud, Data Cloud, and others. Solid knowledge of Marketing Automation, CDPs, real-time personalization, data visualization, and analytics.

Bachelor's degree in Engineering, Computer Science, Information Systems, Marketing, Administration, or related fields.

• Preferred: Deep commitment to team results and project success.
• Preferred: Ability to anticipate technical/operational bottlenecks and propose efficient solutions.
• Preferred: Excellent priority management and ability to handle multiple projects and tools simultaneously.
• Preferred: Skill in translating complex technical concepts for business stakeholders.