Analista de Martech Sr

Corebiz; São Paulo; Hybrid; BRL 250,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML in São Paulo, Brazil is seeking a Senior Salesforce Architect to lead high-complexity technical projects, from solution design to delivery, with autonomy in Martech/CRM implementations. The role focuses on evolving the technology stack across client verticals and ensuring architectural excellence.

You will mentor analysts, contribute to RFP responses, and act as the technical authority in strategic accounts, especially during crises.

Qualifications

• Experience implementing Salesforce CRM at scale.
• Strong architecture and integration design across Martech stacks.
• Ability to autonomously lead technically complex projects.
• Experience evaluating technology solutions and defining stack evolution strategies.
• Excellent communication with clients and multidisciplinary teams.

Responsibilities

• Lead high-complexity technical projects from solution design to delivery.
• Define strategy for evolving the technology stack per market verticals and clients.
• Develop and maintain reference architectures, technical standards, and quality checklists.
• Conduct evaluations of new tools and technologies and build maturity matrices.
• Prepare technical responses for RFPs and craft solutions aligned with client needs.
• Serve as technical authority in strategic accounts, especially during crises or technical disagreements.
• Mentor and develop Analysts, reviewing architectures and promoting best practices.
• Support effort estimation and project sizing for high-complexity work.
• Ensure adherence to quality, architecture, and governance standards throughout projects.

Skills

Salesforce

Architecture

Integration

CRM

Client communication

Tools

Salesforce Architecture Certification

Martech/CRM tools

Adobe Marketo Engage Master

Braze Solutions Architect

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Principais Responsabilidades

• Conduzir projetos técnicos de alta complexidade, atuando de forma individual e responsável pelas implementações de ferramentas de Martech e CRM, desde o desenho da solução até a entrega;
• Definir a estratégia de evolução da stack tecnológica, considerando as necessidades de cada vertical de mercado e cliente;
• Desenvolver e manter a biblioteca de arquiteturas de referência, padrões técnicos e checklists de qualidade;
• Conduzir avaliações estruturadas de novas ferramentas e tecnologias, incluindo elaboração de matrizes de maturidade;
• Elaborar respostas técnicas para RFPs, contribuindo na construção de soluções aderentes às necessidades dos clientes;
• Atuar como autoridade técnica em contas estratégicas, especialmente em cenários de crise ou em situações de divergência técnica com o cliente;
• Apoiar a resolução de problemas complexos, estabelecendo critérios claros de atuação e encerramento das intervenções;
• Atuar na formação e desenvolvimento técnico de Analistas Plenos e Sêniores, por meio de mentoria, revisão de arquiteturas e disseminação de boas práticas, sem responsabilidade pela gestão de pessoas;
• Apoiar a precificação, estimativa de esforço e dimensionamento de projetos de alta complexidade;
• Garantir a aplicação de padrões de qualidade, arquitetura e governança técnica ao longo dos projetos.

Requisitos

• Experiência prática, principalmente com Salesforce
• Conhecimento de arquitetura, integração e implementação de soluções de Martech/CRM;
• Capacidade de conduzir projetos tecnicamente complexos de forma autônoma;
• Experiência na avaliação de soluções tecnológicas e definição de estratégias de evolução de stack;
• Boa capacidade de comunicação e interação com clientes e equipes multidisciplinares.

Certificações desejáveis

Salesforce

• Trilha de Arquitetura;
• Data Architect;
• Application Architect.

Adobe

• Marketo Engage Architect Master.

Braze

• Solutions Architect.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.