Analista De Martech Pleno Ii

VML Enterprise Solutions; São Paulo; On-site; BRL 90,000 - 130,000; Full time

Job summary

WPP Enterprise Solutions is seeking a Marketing Cloud specialist to operate marketing campaigns, build automations, and generate insightful management reports in São Paulo. The role emphasizes SQL-based automation, data analysis, and data visualization to drive campaign performance and business decisions.

Ideal candidates will have hands-on experience with Salesforce Marketing Cloud, strong SQL skills, and a knack for turning data into actionable insights.

Qualifications

• Practical experience with Salesforce Marketing Cloud.
• Knowledge of SQL for querying, data manipulation, and automation development.
• Preferred: Knowledge of Power BI for dashboard creation.
• Preferred: Experience in preparing management reports and analyzing campaign performance.
• Preferred: Business vision, creativity, and initiative to propose new solutions.

Responsibilities

• Configure and execute marketing campaigns using Salesforce Marketing Cloud.
• Develop and monitor automations on the platform using SQL.
• Create, update, and analyze management reports to track campaign results.
• Develop dashboards and data visualizations to support decision-making.
• Analyze indicators and identify opportunities for improvement and optimization.
• Propose innovative solutions to enhance processes and project outcomes.

Skills

Salesforce Marketing Cloud

SQL

Campaign management

Data analysis

Dashboards

Tools

Power BI

Salesforce Marketing Cloud

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. We are looking for a professional with experience in Salesforce Marketing Cloud to operate marketing campaigns, develop automations, and create management reports. We seek one with an analytical profile, business vision, and interest in identifying opportunities for improvement and innovation in projects.

• Configure and execute marketing campaigns using Salesforce Marketing Cloud.
• Develop and monitor automations on the platform using SQL.
• Create, update, and analyze management reports to track campaign results.
• Develop dashboards and data visualizations to support decision-making.
• Analyze indicators and identify opportunities for improvement and optimization.
• Propose innovative solutions to enhance processes and project outcomes.
• Practical experience with Salesforce Marketing Cloud.
• Knowledge of SQL for querying, data manipulation, and automation development.
• Experience with operating and launching marketing campaigns.
• Analytical profile and ability to interpret data and indicators.
• Ability to identify problems and propose improvements.
• Preferred: Knowledge of Power BI for dashboard creation.
• Preferred: Experience in preparing management reports and analyzing campaign performance.
• Preferred: Business vision, creativity, and initiative to propose new solutions.