Coordenador Martech

WPP Enterprise Solutions; São Paulo; On-site; BRL 350,000 - 520,000; Full time

Job summary

WPP Enterprise Solutions in São Paulo, Brazil, is seeking an experienced Senior Martech Lead to drive multi‑discipline teams across analytics, CRM, and AI‑driven marketing architectures. You will set technical direction, mentor engineers, and ensure high‑quality delivery for clients in a fast‑paced environment.

Candidates should demonstrate hands‑on Salesforce workflows, Marketing Cloud, CDPs, real‑time personalization, and strong stakeholder communication to align business goals with scalable

Qualifications

• Experience leading multidisciplinary Martech teams.
• ],

Responsibilities

• Lead and mentor multidisciplinary Martech teams delivering projects.
• Provide technical direction and best practices for architecture and tool configuration.
• Ensure QA and governance, delivering secure, compliant solutions.
• Drive process improvements, automations, and internal documentation.
• Manage multi‑segment projects across clients and timelines.
• Design integrated Martech architectures including automations, CDP, personalization, and analytics.

Skills

Leadership

Cross-functional collaboration

Strategic thinking

People management

Stakeholder communication

Education

Bachelor's degree in Engineering / Computer Science / IT / Marketing

Tools

Salesforce

Marketing Cloud

AEP / Adobe Experience Platform

AEM

AJO

Datorama

Braze

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

• Marketing Cloud, Data Cloud, Personalization, NEXT, Datorama, Agentforce, Sales & Service Cloud.
• Adobe: AEP (Adobe Experience Platform), AEM (Experience Manager), AJO (Journey Optimizer).

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Principais Responsabilidades

• Liderança e Gestão de Pessoas: Coordenar e desenvolver equipes multidisciplinares de Martech (Analistas, Arquitetos, Desenvolvedores e Especialistas), promovendo um ambiente colaborativo e de alta performance.
• Liderança Técnica: Atuar como referência técnica do time, fornecendo direcionamento prático, tirando dúvidas complexas e orientando sobre as melhores práticas de arquitetura e configuração de ferramentas.
• Garantia de Qualidade (QA): Apoiar diretamente na validação e QA das soluções implementadas, garantindo entregas sem erros, seguras e com governança de dados.
• Melhoria de Processos e Eficiência: Criar ferramentas, scripts, automações e documentações internas para otimizar a dinâmica operacional das equipes e acelerar as entregas.
• Gestão de Projetos Multi-Segmento: Gerenciar a execução técnica de projetos para clientes de diferentes setores, garantindo o cumprimento de prazos, escopos e qualidade.
• Arquitetura de Soluções de Martech: Desenhar estratégias integradas envolvendo plataformas de Automação de Marketing, CDP, Personalização, Data Visualization e IA aplicada ao marketing.

Requisitos

• Experiência em Liderança: Experiência prévia comprovada na coordenação ou liderança técnica de equipes multidisciplinares de Martech.
• Domínio do Ecossistema Salesforce: Forte vivência hands‑on nas soluções Salesforce, tais como:
• Marketing Cloud, Data Cloud, Personalization, NEXT, Datorama, Agentforce, Sales & Service Cloud.
• Experiência com Principais Plataformas do Mercado:
• Adobe: AEP (Adobe Experience Platform), AEM (Experience Manager), AJO (Journey Optimizer).
• Outras plataformas: Braze, Insider, entre outras.
• Conhecimento Abrangente em Martech: Domínio sólido de disciplinas como Automação de Marketing, CDPs (Customer Data Platforms), Personalização em tempo real, Data Visualization e Analytics.
• Formação: Ensino Superior completo em Engenharia, Ciência da Computação, Sistemas de Informação, Marketing, Administração ou áreas correlatas.

Perfil Comportamental

• Compromisso profundo com os resultados da equipe e com o sucesso dos projetos.
• Capacidade de antecipar gargalos técnicos/operacionais e propor soluções eficientes.
• Excelente gestão de prioridades, capacidade de lidar com múltiplos projetos e ferramentas simultaneamente.
• Habilidade para traduzir conceitos técnicos complexos para stakeholders de negócios e liderar pelo exemplo.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.