Content Strategy Manager

Moveo.AI; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Moveo.AI seeks a strategic and hands-on Content Strategy Manager to drive content initiatives across the funnel, from brand awareness to sales enablement. The role involves developing a cohesive content strategy and collaborating with various teams to create impactful content, requiring strong writing skills and B2B SaaS experience.

Serviços

PJ Model

Qualificações

• 3+ years of experience in content marketing, preferably in B2B SaaS.
• Knowledge of conversational AI and automation.
• Experience in collections, financial services, or gaming will be a strong differentiation.

Responsabilidades

• Define and own the global content strategy aligned with business goals.
• Create and manage various content formats including blogs, whitepapers, and infographics.
• Partner with Sales to identify content gaps for each persona in the funnel.

Conhecimentos

Writing

Storytelling

Project Management

SEO

Marketing Automation

Creative Mindset

Fluency in English

Fluency in Portuguese

Ferramentas

HubSpot

WordPress

Framer

Descrição da oferta de emprego

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About The Role

We are seeking a strategic and hands-on Content Strategy Manager to lead our content initiatives across the entire funnel, from brand awareness to sales enablement. This role will be responsible for developing, managing, and executing a cohesive content strategy that drives demand, accelerates the sales cycle, and reinforces our brand positioning. You'll collaborate closely with Marketing, Sales, Product, and Customer Success teams to create high-impact content across formats and channels.

About The Role

We are seeking a strategic and hands-on Content Strategy Manager to lead our content initiatives across the entire funnel, from brand awareness to sales enablement. This role will be responsible for developing, managing, and executing a cohesive content strategy that drives demand, accelerates the sales cycle, and reinforces our brand positioning. You'll collaborate closely with Marketing, Sales, Product, and Customer Success teams to create high-impact content across formats and channels.

Key Responsibilities

Strategy & Planning

• Define and own the global content strategy aligned with business goals and GTM priorities
• Develop and maintain a content calendar, ensuring consistency and alignment across channels
• Be in touch with dev /product team to understand what's coming (roadmap) in order to prepare the GTM material
• Collaboration with clients/partners and media
  
  

Content Creation & Management

• Create and manage a wide variety of content formats including:
• Blog posts, whitepapers, eBooks, case studies, infographics
• Sales enablement assets such as one-pagers, battlecards, playbooks, ROI calculators
• Website and landing page copy
• Webinar scripts, decks, and promotional materials
• Ensure all content follows brand voice, tone, and positioning guidelines
  
  

Sales Enablement

• Partner with Sales to identify content gaps and deliver tailored materials for each persona and stage of the funnel
• Support training and onboarding with up-to-date content and messaging frameworks
  
  

Website & SEO

• Collaborate with web and design teams to continuously optimize website content for engagement, SEO, and conversion
• Conduct keyword research and apply SEO best practices to all digital content
  
  

Webinars & Thought Leadership

• Own the end-to-end execution of webinars: content, promotion, speakers, and post-event follow-up
• Source, brief, and collaborate with internal experts and customers for thought leadership content
  
  

Requirements

• 3+ years of experience in content marketing, preferably in a B2B SaaS environment
• Excellent writing, editing, and storytelling skills
• Experience working closely with sales and product teams
• Strong project management skills and ability to manage multiple priorities
• Knowledge of SEO, marketing automation (e.g., HubSpot), and CMS tools (e.g., WordPress or Framer)
• Creative mindset with a bias for execution
• Fluency in English and Portuguese
• Knowledge of conversational AI, automation
• Experience in collections, financial services, or gaming will be a strong differentiation
  
  

Nice to Have

• Experience with podcast production and video content
• Knowledge of Performance Marketing
  
  

Benefits

PJ Model

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Management

• Industries

  IT Services and IT Consulting

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