Content Operations Lead

Diageo; São Paulo; Presencial; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

Diageo is seeking a Regional Content Operations Lead to manage demand and delivery across markets, focusing on adapting global assets for local use and ensuring timely, high-quality outputs. You will liaise between market teams and agencies, optimizing briefs and workflows to maximize asset reuse.

You will lead with strong content delivery experience, creative judgment, and expertise in briefing, AI-enabled production and tooling, ensuring efficient, scalable content execution across regions.

Qualificações

• 6+ years in content delivery, creative operations, marketing ops, agency account management, brand management, production, or regional marketing.
• Strong in-house or creative agency background with ability to judge briefs, outputs and bridge brand teams and agency partners.
• Deep understanding of content briefing, reuse, adaptation, production workflows, approvals and market delivery needs.
• Good working knowledge of AI-enabled production and related tools like Pencil; DAM/Libraries and content planning platforms.
• Able to manage multiple briefs, deadlines, stakeholders and agency workflows.
• Detail-oriented and able to challenge weak briefs while focusing on speed, reuse, cost efficiency, quality and market service.

Responsabilidades

• Manage content demand and delivery for assigned categories, focusing on adapting GBT assets for market use.
• Review and clarify briefs from markets and brand teams, challenging unclear or low-value asks and improving briefing quality.
• Check for asset reuse before production and decide efficient delivery route: reuse, GBT adaptation, Pencil/AI production, agency production or new-to-world when needed.
• Translate market needs into clear agency briefs, including assets, formats, mandatories, timelines, approvals and delivery route.
• Guide the agency on workflows, templates, production approach and adaptation requirements; review outputs for fitness for purpose.
• Track status, risks and inputs through Planning & Briefing Platform and ensure assets are ready for approval, storage, tagging and reuse.

Conhecimentos

Content delivery

Creative judgment

Briefing & adaptation

AI tools knowledge

Project management

Pushback & execution

Ferramentas

Pencil or similar tools

DAM/Libraries

Content planning platforms

Descrição da oferta de emprego

Job Description

About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Purpose of the Role

Regional content studios are part of MOM's regional hubs, helping markets deliver the right content faster through greater reuse, better coordination and consistent ways of working. They focus primarily on adapting global content for local markets, while supporting local brand content where needed, using the tools, capabilities and processes defined by the central team. Diageo teams lead the studio, while agency partners deliver creative adaptation and production. The Regional Content Operations Lead manages content demand and delivery for assigned categories across markets. This role is the day-to-day link between market and brand teams and the agency delivery team, reviewing briefs, challenging low-value requests, maximising reuse, choosing the right delivery route and ensuring assets are delivered on time and ready for approval, storage and reuse.

Key Accountabilities

• Manage content demand and delivery for assigned categories, with a primary focus on adapting GBT assets for market use.
• Review and clarify briefs from markets and brand teams, challenging unclear, duplicated or low-value asks and improving briefing quality over time.
• Check for reuse before production and decide the most efficient route: reuse, GBT asset adaptation, Pencil/AI production, agency production or new-to-world only where truly needed.
• Translate market needs into clear agency briefs, including assets, formats, mandatories, timelines, approval needs, delivery route and creative direction.
• Guide the agency on workflows, templates, production approach and adaptation requirements, reviewing outputs where needed to ensure they are fit for purpose.
• Track status, risks and missing inputs through the Planning & Briefing Platform, escalating issues and ensuring final assets are ready for approval, storage, tagging and reuse.

Key Competencies

• 1. Brand Proposition
• 2. Brand Activation

Qualifications and Experience Required

• CONTENT DELIVERY EXPERIENCE: 6+ years of experience in content delivery, creative operations, marketing operations, agency account management, brand management, production or regional marketing.
• CREATIVE JUDGMENT: Strong in-house or creative agency background, with the ability to understand briefs, judge outputs, provide clear feedback and bridge brand teams and agency partners.
• BRIEFING & ADAPTATION EXPERTISE: Strong understanding of content briefing, reuse, adaptation, production workflows, approval requirements and market delivery needs.
• AI & TOOL KNOWLEDGE: Good working knowledge of AI-enabled production, Pencil or similar tools, DAM/Libraries and content planning platforms.
• PROJECT MANAGEMENT: Able to manage multiple briefs, deadlines, stakeholders and agency workflows at the same time.
• PUSHBACK & EXECUTION: Detail-oriented and confident challenging weak briefs or unnecessary new creation, with focus on speed, reuse, cost efficiency, quality and market service.

Diversity statement: Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

Worker Type :Regular Primary Location:Sao Paulo Additional Locations : Job Posting Start Date : 2026-09-10

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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