Campaigns Marketing Manager, Google Cloud, LATAM

Google Inc.; São Paulo; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

Google Cloud LATAM is seeking a Campaigns Marketing Manager to lead cross-functional marketing programs across the region, shaping demand, growth, and brand impact for Google Cloud. You will design, launch and optimize multi-channel campaigns, collaborate with sales, product, and partners, and mentor junior team members while maintaining English language resume requirement.

The role requires a Bachelor's degree and 6+ years in marketing, with 5+ years in B2B/B2D lead and demand generation

Qualificações

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• 5 years of experience designing, building, and launching B2B or B2D software lead and demand generation campaigns.
• Experience managing cross-functional or cross-team projects.

Responsabilidades

• Build and launch creative marketing campaigns and events, delivering results in a highly matrixed, cross-functional, global organization to drive customer acquisition and pipeline generation.
• Manage program strategies and roadmaps, organize work streams and milestones, gain buy-in across functions and regions.
• Work with Global team on regional execution.
• Develop account and contact insights to inform programs, partnering with the Field Team on high-touch events, email, direct mail, etc.
• Analyze performance and optimize campaigns: Monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data-driven decisions for continuous improvement.

Conhecimentos

Marketing expertise

Lead generation

Campaign management

Cross-functional leadership

Global campaigns

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Campaigns Marketing Manager, Google Cloud, LATAM

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Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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Please submit your resume in English - we can only consider applications submitted in this language.

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• 5 years of experience designing, building, and launching business-to-business (B2B) or business-to-developer (B2D) software lead and demand generation campaigns.
• Experience managing cross-functional or cross-team projects.
  

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
  
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to communicate in Spanish fluently to engage with local stakeholders.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will be driving high-impact demand programs while collaborating with global and local colleagues at all levels of the organization. You will build consistent, scalable, and optimized programs with enterprise accounts. This is a direct position. You will be willing to "take initiative" and get things done with the utmost attention to detail. Strong communication skills and collaboration with many different stakeholders, including marketing and sales leadership, as well as external agencies and partners, is required.

You will apply a structured approach to measure and evaluate program effectiveness, define and manage key performance indicators (KPIs), and build scalable processes and solutions for program growth. Programs include paid media (display, asset syndication), social media, email, events, roundtables, outbound via the sales organization, etc.

Responsibilities

• Build and launch creative marketing campaigns and events, delivering results in a highly matrixed, cross-functional, global organization to drive customer acquisition and pipeline generation.
• Manage program strategies and roadmaps, organize work streams and milestones, gain buy-in across functions and regions.
• Work with Global team on regional execution.
• Develop account and contact insights to inform programs, partnering with the Field Team on high-touch events, email, direct mail, etc.
• Analyze performance and optimize campaigns: Monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data-driven decisions for continuous improvement.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.