Brand Operations Specialist, Advertisement Team - LATAM

TikTok; São Paulo; On-site; BRL 180,000 - 240,000; Full time

Job summary

TikTok is seeking an experienced Ad Operations professional for the Global BrandOps team in Brazil. You will own end-to-end support for premium Brand Reservation product bookings, trafficking workflows, and campaign optimization across LATAM markets.

You will collaborate with Sales, Product, and PSO to deliver best-in-class service, provide technical guidance, and help drive campaign success with cross-functional stakeholders.

Qualifications

• Experience in an Ad Operations role or technical client service.
• Experience managing campaigns on reservation and auction ad platforms.
• Experience monitoring and analyzing campaigns to identify optimization opportunities.
• Experience working with 3rd party measurement partners.
• Strong verbal and written communication skills in Spanish & Portuguese for LATAM teams.

Responsibilities

• Own end-to-end consultative support for the Sales team for premium Brand Reservation Products booking and trafficking workflow.
• Own Ad Account & BC creation, Quote/Invoice/Contract consultation & approval; pricing discounts review & approval.
• Handle allowlisting, extended inventory holds, ad trafficking setup, campaign management, QA and reporting for reservation and auction campaigns.
• Monitor campaign delivery to ensure targets are met; collaborate on creative approvals, troubleshoot issues, and manage reports.
• Provide input on campaign setup, targeting and best practices to meet client KPIs; identify optimization opportunities.
• Leverage automated tools to optimize brand campaigns and serve as primary contact for Client Solutions.
• Escalate and work with product/engineering to troubleshoot client issues during campaigns.
• Create and distribute technical/operational documentation for PSO and ad platform walk-throughs.
• Participate in training for new products and platform updates; gather client feedback for product improvements.

Skills

Ad Ops

Campaign analysis

Stakeholder comms

Project mgmt

LATAM languages

Tools

IAS

DV

DCM

MOAT

Job description

Responsibilities

About Our Team:

The Global BrandOps team provides best-in-class end to end managed services support from booking to trafficking Premium Brand (Reservation) Products, driving excellent customer service, revenue and aims to facilitate the transition of these products to Self-Serve.

Our teams comprise internal process and product specialists who enable flawless ad campaign executions, ensuring an optimized experience for clients, brand partners, Sales Teams and our product teams by providing technical and operational expertise by offering best-in-class service and product insights to uplevel platform capabilities for brands of all sizes.

Sitting within the Solutions Engineering and Operations team, the role involves close collaboration with in-market sales and product teams within a high-growth environment. Hunger to learn, Customer Centricity, Self-motivation, Attention to detail and ability to influence key stakeholders (internal and external) are all key skills.

We're a global team with presence in 17 offices.

Responsibilities:

• Own the end to end consultative support for our Sales team for the premium Brand Reservation Products booking and trafficking workflow
• Own the Ad Account & BC creation, Quote/Invoice/Contract consultation & Approval, Pricing discounts review & approval
• Allowlisting, Extended Inventory Holds, in addition to ad trafficking service. set-up process, campaign management, QA and reporting for reservation and auction managed service campaigns.
• Monitor managed service campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
• Provide input to Sales teams and occasionally clients on effective campaign setup including targeting, tagging and creative best practices to meet client KPIs.
• Identify optimization opportunities for improving performance
• Leverage automated tools to optimize brand campaigns
• Serve as the key point of contact and support for Client Solutions in technical and operational client communications.
• Escalate, investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
• Create, organize and distribute technical/operational product documentation to support Product, Strategy and Operations (PSO) in general ad platform and feature walk-throughs.
• Participate in training that prepares internal teams for new products and updates within our ads platform.
• Partner with Sales, Client Solutions and PSO to collect customer feedback and identify opportunities to improve our products and services.

Qualifications

Minimum Qualification(s):

• Experience within an Ad Operations role and/or technical client service experience
• Experience managing and executing campaigns on reservation and auction ad platforms
• Experience monitoring and analyzing ad campaigns, to identify optimization opportunities for improving performance
• Experience working with 3rd party measurement partners
• Strong verbal and written communication skills in Spanish & Portuguese are required to communicate with cross-functional teams and stakeholders in LATAM Spanish speaking countries
• Proactive attitude with attention to detail, excellent project management, organizational, and analytical skills

Preferred Qualification(s):

• Experience managing branding & performance-based advertisers with a deep understanding of their challenges
• Experience helping clients execute custom campaigns centered around specific performance KPIs
• Ability to provide optimization recommendations based on best practices on managed-service campaigns
• Ability to proactively troubleshoot and problem solve quickly and through the proper escalation process
• Ability to identify insights and analyze data to assess campaign performance
• Experience diagnosing and solving technical problems with product and engineering teams
• Experience with ad verification, viewability and impression tracking partners (IAS, DV, DCM, MOAT)

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request