Audiences, CRM & Data Specialist

Colgate-Palmolive; São Paulo; On-site; BRL 180,000 - 270,000; Full time

Job summary

Colgate-Palmolive Brazil is seeking a Digital Marketing Specialist focused on Audiences, CRM and Measurement. You will shape CCX/CRM strategy and 1PD acquisition/enrichment to connect with audiences, while aligning with regional and global teams.

Collaborate with Global, regional CP and external partners to evolve the 1PD ecosystem, maximize CDP usage, and activate 1P, 2P, and 3P datasets for business impact.

Qualifications

• Solid knowledge and proven experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM.
• Leadership and management experience in an ever evolving digital market to build, develop and motivate people, as well as to work with multifunctional regional & local teams, outside partners and vendors.

Responsibilities

• Develop and keep a CCX/CRM strategy updated, as this discipline evolves.
• Ensure to reach & surpass our 1PD acquisition & enrichment goals according to pre-defined business & attributes priorities.
• Generate 1PD audiences to be deployed in Media activation as pure audiences, Look a Like, etc.
• Provide insights, trends and recommendations from data gathered through our 1P database and combine its usage with 2P & 3P databases.
• Build a community that will be strong advocates of our Brands and have constant engagement activities with this audience.
• Monitor and report results to all relevant stakeholders, using the success metrics defined.

Skills

Digital Marketing

CRM

1PD Acquisition

Audience Segmentation

Education

Bachelor's Degree

Tools

Snowflake

Salesforce

Job description

We are hiring! We are strengthening our Media team in Brazil and we are looking for new talents. We have a position for a Digital Marketing Specialist focused on Audiences,CRM and Measurement that will be part of a curious, energetic and awesome Marketing team that is leading the Digital Transformation in the company. This is an exciting journey where we will focus on people centricity to foster innovation, transformation and growth. We are Colgate and we are here to build a future with reasons to smile about!

Job Summary

The main objectives of the Audience, CCX/CRM and Data Measurement Specialist

• Develop CP Brazil´s CCX/CRM strategy, having clear 1PD acquisition & Enrichment strategy as well as performance journeys to connect with our audiences
• Link CCX/CRM journeys through the ACPL and integrate CCX/CRM plans within our Brands communication plans
• Evolve our 1PD ecosystem to an advocacy platform
• Maximize the usage of our CDP for better segmentation and audience activation
• 1P, 2P, 3P Data Enablement
• Identify and test new digital capabilities
• Align with the Regional and Global teams the ways of working and priorities for the region

Principal Duties and Responsibilities

• Work with Global, regional CP & agency CCX/CRM teams, as well as external partners (Snowflake, Salesforces, Media Vendors) to:
• Develop and keep a CCX/CRM strategy updated, as this discipline evolves
• Ensure to reach & surpass our 1PD acquisition & enrichment goals according to pre-defined business & attributes priorities.
• Generate 1PD audiences to be deployed in Media activation as pure audiences, Look a Like, etc.
• Provide insights, trends and recommendations from data gathered through our 1P database and combine its usage with 2P & 3P databases.
• Build a community that will be strong advocates of our Brands and have constant engagement activities with this audience.
• Monitor and report results to all relevant stakeholders, using the success metrics defined.
• Train the marketing community to be more CCX/CRM savvy and perform local initiatives.
• Support eCommerce efforts and teams with digital media expertise, basic & advanced content development, storage and maintenance, new features in the websites, aiming at increasing exposure, sales and conversion.
• Provide technical support and assessment on new technologies and tools that can help accomplish the 2030 strategic digital initiatives.
• Bring specialized knowledge within CCX/CRM in order to upskill the commercial team to face the new challenges of a data driven, people centric and agile market & organization.

Education, Experience, & Skill Requirements

• Bachelor’s Degree
• Constant training to understand the latest trends, technologies, tools and opportunities

Basic requirements include:

• Solid knowledge and proven experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM
• Leadership and management experience in an ever evolving digital market to build, develop and motivate people, as well as to work with multifunctional regional & local teams, outside partners and vendors

Preferred qualifications include:

• Knowledge and experience in all digital marketing disciplines (paid, owned and earned media, search, programmatic buying, martechs, mobile, data, social, CRM etc)