Assistant Manager, Marketing (B2B - Trade & Product Marketing)

Greenlam Asia Pacific Pte Ltd; Região Norte; On-site; BRL 463,000 - 618,000; Full time

Job summary

Greenlam Asia Pacific Pte Ltd is seeking a regional marketing professional to drive brand visibility and market positioning across Asia Pacific. You will lead regional campaigns, coordinate launches, and collaborate with country teams and channel partners to ensure consistent execution.

The role emphasizes digital marketing, demand generation, and market research to sharpen competitive advantage. You will build toolkits, enable sales, and monitor ROI while supporting budgets and cross-functional

Job description

Key Responsibilities

• Execute regional marketing, branding, and communication initiatives to enhance brand visibility and market positioning across Asia Pacific Region.

• Plan and implement integrated marketing campaigns, including digital, specification, channel, retail, and trade marketing activities.

• Coordinate regional product launches and ensure effective deployment across markets through close collaboration with country teams and channel partners.

• Develop marketing toolkits, sales enablement materials, and campaign assets to support consistent execution across countries.

• Drive digital marketing initiatives, including website optimization, social media engagement, and AI search visibility.

• Build relationships with architects, designers, developers, distributors, dealers, and other industry stakeholders to increase specification opportunities and market reach.

• Partner with sales teams to support lead generation, project conversions, trade promotions, retail activations, and sales growth.

• Conduct market research and competitor analysis to identify opportunities and improve market competitiveness.

• Monitor marketing performance, analyze campaign effectiveness, and recommend improvements to maximize ROI.

• Support budget management and undertake additional responsibilities as assigned by Management.