B2C Tech Marketing Manager – Growth & GTM Leader

Beijing Foreign Enterprise Management Consultants Co.,Ltd.; Manama; On-site; BHD 12,000 - 18,000; Full time

Job summary

Huawei is seeking a Marketing Manager in Manama, Bahrain to lead B2C consumer electronics marketing campaigns, strengthen brand awareness, and drive growth across all channels. The role requires hands-on experience with full marketing workflows, GTM strategy, and data-driven optimization to engage retail consumers.

The ideal candidate will analyze market trends, manage budgets, and coordinate with product, sales and external partners to deliver integrated campaigns and measurable ROI.

Qualifications

• Language proficiency: Arabic & English; Mandarin is a strong plus.
• Minimum 3 years of dedicated B2C GCC marketing experience in consumer electronics.
• Strong understanding of marketing workflows and integrated campaigns.
• Solid knowledge of consumer behavior, retail dynamics, and digital marketing trends.
• Project management skills with ability to coordinate cross-functional teams.
• Proficiency in digital analytics tools (e.g., Google Analytics) and social listening.

Responsibilities

• End-to-end campaign management across market research, budgeting, strategy, execution, localization and post-campaign analysis.
• Develop and execute GTM strategies for new product launches across all B2C touchpoints.
• Oversee omnichannel marketing across digital channels and offline activities.
• Collaborate with Product, Sales, Design and external agencies to ensure calendar and promotions are executed.
• Monitor, analyze and report campaign performance to optimize spend and strategy in real time.

Job description

Huawei is seeking a Marketing Manager in Manama, Bahrain to lead B2C consumer electronics marketing campaigns, strengthen brand awareness, and drive growth across all channels. The role requires hands-on experience with full marketing workflows, GTM strategy, and data-driven optimization to engage retail consumers.

The ideal candidate will analyze market trends, manage budgets, and coordinate with product, sales and external partners to deliver integrated campaigns and measurable ROI.