Marketing Manager

Beijing Foreign Enterprise Management Consultants Co.,Ltd.; Manama; On-site; BHD 12,000 - 18,000; Full time

Job summary

Huawei is seeking a Marketing Manager in Manama, Bahrain to lead B2C consumer electronics marketing campaigns, strengthen brand awareness, and drive growth across all channels. The role requires hands-on experience with full marketing workflows, GTM strategy, and data-driven optimization to engage retail consumers.

The ideal candidate will analyze market trends, manage budgets, and coordinate with product, sales and external partners to deliver integrated campaigns and measurable ROI.

Qualifications

• Language proficiency: Arabic & English; Mandarin is a strong plus.
• Minimum 3 years of dedicated B2C GCC marketing experience in consumer electronics.
• Strong understanding of marketing workflows and integrated campaigns.
• Solid knowledge of consumer behavior, retail dynamics, and digital marketing trends.
• Project management skills with ability to coordinate cross-functional teams.
• Proficiency in digital analytics tools (e.g., Google Analytics) and social listening.

Responsibilities

• End-to-end campaign management across market research, budgeting, strategy, execution, localization and post-campaign analysis.
• Develop and execute GTM strategies for new product launches across all B2C touchpoints.
• Oversee omnichannel marketing across digital channels and offline activities.
• Collaborate with Product, Sales, Design and external agencies to ensure calendar and promotions are executed.
• Monitor, analyze and report campaign performance to optimize spend and strategy in real time.

Job description

On behalf of World famous ICT company - Huawei, we are looking for a passionate Marketing Manager to join the team..

职位简介 | Role Overview

我们正在寻找一位充满活力、结果导向且兼具战略思维的市场营销专业人才加入我们在巴林麦纳麦的团队。在此岗位上，您将全面负责B2C 消费电子产品线的品牌知名度建设、端到端营销活动的落地执行以及业务增长的推动。理想的候选人需对消费电子行业趋势有深刻见解，熟悉完整的营销业务流程，并拥有丰富的直面消费者（B2C）的实战经验。

We are seeking a dynamic, result-oriented, and strategic Marketing professional to join our team in Manama, Bahrain. In this role, you will be responsible for driving brand awareness, executing end-to-end marketing campaigns, and accelerating growth for our B2C consumer electronics portfolio. The ideal candidate possesses deep knowledge of consumer tech trends, hands-on experience in managing comprehensive marketing workflows, and a proven track record of connecting with retail consumers.

岗位职责 | Key Responsibilities

• 端到端活动管理：掌控完整的营销业务流程，包括市场调研、预算控制、策略制定、落地执行、本土化推广以及活动后的数据分析与复盘。
• 新品上市策略 (GTM)：制定并执行高效的 Go-To-Market 策略，确保新品发布时在所有 B2C 触点上保持一致且有吸引力的品牌发声。
• 全渠道营销：统筹线上数字渠道（社交媒体、红人营销、付费广告、SEO/SEM）与线下渠道（零售激活、公关活动、科技展会）的整合营销。
• 跨部门协同：与产品、销售、设计团队以及外部供应商/广告代理商紧密配合，确保营销日历和促销活动的无缝执行。
• 数据驱动优化：监控、分析并报告营销活动的核心绩效指标（ROI、CPA、互动率等），实时优化营销预算投入与触达策略。
• End-to-End Campaign Management: Own the full marketing business workflow, from market research, budgeting, and strategy formulation to execution, localization, and post-campaign analysis.
• Go-To-Market (GTM) Strategy: Develop and execute effective GTM strategies for new product launches, ensuring consistent brand messaging across all B2C touchpoints.
• Omnichannel Marketing: Oversee integrated marketing initiatives across digital channels (social media, influencer marketing, paid ads, SEO/SEM) and offline channels (retail activation, PR, and tech events).
• Cross-functional Collaboration: Work closely with Product, Sales, Design, and external agencies to ensure seamless execution of marketing calendars and promotional activities.
• Data-Driven Optimization: Monitor, analyze, and report on campaign performance metrics (ROI, CPA, engagement rate) to optimize marketing spend and strategy in real-time.

任职要求 | Qualifications & Requirements

• 语言能力：阿拉伯语及英语，具备流利的中文/普通话听说读写能力是极大的加分项。
• 工作经验：至少 3 年及以上 B2C 消费电子行业 的专职GCC市场营销经验（例如：智能家居、音频设备、智能穿戴、智能手机、电脑外设等）。
• 业务流程：必须深入熟悉标准的营销业务流程、整合营销战役生命周期以及供应商/代理商管理。
• B2C 敏锐度：深刻理解消费者行为学、零售动态以及科技领域的数字化营销趋势。
• 专业技能：熟练掌握项目管理方法，熟悉数字化分析工具（如 Google Analytics、社交媒体聆听工具等）以及创意/文案简报（Brief）的撰写。
• 软实力：优秀的沟通协调、问题解决能力与跨部门协作能力，能适应快速变化的工作环境。
• 教育背景：市场营销、工商管理、传媒或相关专业的学士学位及以上。
• Language: Arabic & English (Required). Exceptional command of Mandarin/Chinese (spoken & written) is a huge plus!
• Experience: Minimum of 3 years of dedicated marketing experience within the B2C Consumer Electronics industry in GCC(e.g., smart home devices, audio, wearables, smartphones, PC peripherals).
• Workflow Expertise: Deeply familiar with standard marketing business processes, campaign lifecycles, and agency management.
• B2C Mindset: Solid understanding of consumer behavior, retail dynamics, and digital marketing trends in the tech space.
• Skills: Proficient in project management, digital analytics tools (Google Analytics, digital listening tools), and content/creative briefing.
• Soft Skills: Exceptional communication, problem-solving, and cross-functional coordination skills. Ability to thrive in a fast-paced environment.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.