Head of Marketing

stc bahrain; Manama; On-site; BHD 60,000 - 100,000; Full time

Job summary

stc Bahrain is seeking a senior marketing leader to set the strategy and annual plan, own the budget, recruit and develop a high-performing team, and align with the leadership team on growth targets. You will drive full-funnel acquisition, lifecycle programs, brand positioning, PR and SEO, and partner with Product for go-to-market launches while ensuring regulatory compliance.

Fluent Arabic and English are required, and the role calls for data-driven decision making in a regulated fintech

Qualifications

• 10+ years in marketing with 4+ years leading teams, ideally in fintech or regulated sectors.
• Hands-on: performance marketing, lifecycle/CRM and marketing analytics.
• Bachelor's degree in Marketing or Business; MBA a plus.
• Fluency in Arabic and English.

Responsibilities

• Set the marketing strategy and annual plan aligned with revenue targets.
• Own the marketing budget and allocate spend across channels by CAC, payback and LTV.
• Build, hire and develop a high-performing team; manage agencies and freelancers.
• Act as the marketing voice on the leadership team and report results to the board.
• Run full-funnel acquisition across paid search, paid social, affiliates, partnerships, referral and app store.
• Own funnel metrics from first touch to activation, first transaction and retention.
• Build lifecycle and CRM programs (email, push, in-app) that lift activation, engagement and cross-sell.
• Run a disciplined test-and-learn program with clear hypotheses and attribution.
• Define positioning, messaging and brand identity that make stc pay Bahrain trusted and distinct in a crowded market.
• Lead PR, thought leadership, social and community, including launches and crisis communications.
• Oversee content and SEO that educates customers on financial topics and drives organic growth.
• Partner with Product to take new features and products to market: research, pricing input, launch plans and sales enablement.
• Develop customer insight through research, segmentation and competitive analysis.
• Ensure all campaigns meet financial promotion rules, consumer protection and data privacy requirements, working with Legal and Compliance.
• Put in place approval workflows so speed never comes at the cost of regulatory risk.

Skills

Leadership

Performance marketing

Lifecycle/CRM

Marketing analytics

Arabic & English fluency

Education

Bachelor's degree in Marketing/Business

MBA (a plus)

Job description

Job Specifications:

Strategy and leadership

• Set the marketing strategy and annual plan, aligned with company revenue and growth targets.
• Own the marketing budget and allocate spend across channels by CAC, payback and LTV.
• Build, hire and develop a high-performing team; manage agencies and freelancers.
• Act as the marketing voice on the leadership team and report results to the board.

Growth and acquisition

• Run full-funnel acquisition across paid search, paid social, affiliates, partnerships, referral and app store.
• Own funnel metrics from first touch to activation, first transaction and retention.
• Build lifecycle and CRM programs (email, push, in-app) that lift activation, engagement and cross-sell.
• Run a disciplined test-and-learn program with clear hypotheses and attribution.

Brand, positioning and communications

• Define positioning, messaging and brand identity that make stc pay Bahrain trusted and distinct in a crowded market.
• Lead PR, thought leadership, social and community, including launches and crisis communications.
• Oversee content and SEO that educates customers on financial topics and drives organic growth.

Product marketing

• Partner with Product to take new features and products to market: research, pricing input, launch plans and sales enablement.
• Develop customer insight through research, segmentation and competitive analysis.

Compliance and risk

• Ensure all campaigns meet financial promotion rules, consumer protection and data privacy requirements, working closely with Legal and Compliance.
• Put in place approval workflows so speed never comes at the cost of regulatory risk.

Qualification & Experience:

• 10+ years in marketing, including 4+ years leading teams, ideally in fintech, banking, payments or another regulated consumer or B2B tech business.
• Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing).
• Bachelor's degree in Marketing, Business or a related field; MBA a plus.
• Fluency in Arabic & English