Head of Marketing

stc pay Bahrain; Capital Governorate; Sur place; BHD 65 000 - 105 000; Plein temps

Résumé du poste

stc pay Bahrain is seeking a senior marketing leader to own strategy, growth and brand in a regulated fintech environment. You will guide paid and organic acquisition, lifecycle programs and analytics to drive activation, engagement and cross-sell.

You will manage budgets, lead a marketing team, and collaborate with Product, Legal and Compliance to ensure compliant, high-impact campaigns. Fluency in Arabic and English is required.

Qualifications

• Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing).
• Bachelor's degree in Marketing, Business or a related field; MBA is a plus.

Responsabilités

• Set the marketing strategy and annual plan aligned with revenue and growth targets.
• Own the marketing budget and allocate spend across CAC, payback and LTV.
• Build, hire and develop a high-performing team; manage agencies and freelancers.
• Act as the marketing voice on the leadership team and report results to the board.
• Run full-funnel acquisition across paid search, paid social, affiliates, partnerships and app store.
• Build lifecycle and CRM programs (email, push, in-app) to lift activation and retention.
• Define positioning, messaging and brand identity for stc pay Bahrain.

Connaissances

Performance marketing

Lifecycle/CRM

Marketing analytics

Arabic & English fluency

Formation

Bachelor's degree in Marketing, Business or related field

MBA (a plus)

Description du poste

Job Objective:

Own brand, demand generation, lifecycle marketing, customer journeys, NPS, segmentation, customer insight, campaign ROI and acquisition cost efficiency.

Job Specifications:

Strategy and leadership

• Set the marketing strategy and annual plan, aligned with company revenue and growth targets.
• Own the marketing budget and allocate spend across channels by CAC, payback and LTV.
• Build, hire and develop a high-performing team; manage agencies and freelancers.
• Act as the marketing voice on the leadership team and report results to the board.

Growth and acquisition

• Run full-funnel acquisition across paid search, paid social, affiliates, partnerships, referral and app store.
• Own funnel metrics from first touch to activation, first transaction and retention.
• Build lifecycle and CRM programs (email, push, in-app) that lift activation, engagement and cross-sell.
• Run a disciplined test-and-learn program with clear hypotheses and attribution.

Brand, positioning and communications

• Define positioning, messaging and brand identity that make stc pay Bahrain trusted and distinct in a crowded market.
• Lead PR, thought leadership, social and community, including launches and crisis communications.
• Oversee content and SEO that educates customers on financial topics and drives organic growth.

Product marketing

• Partner with Product to take new features and products to market: research, pricing input, launch plans and sales enablement.
• Develop customer insight through research, segmentation and competitive analysis.

Compliance and risk

• Ensure all campaigns meet financial promotion rules, consumer protection and data privacy requirements, working closely with Legal and Compliance.
• Put in place approval workflows so speed never comes at the cost of regulatory risk.

Qualification & Experience:

• 10+ years in marketing, including 4+ years leading teams, ideally in fintech, banking, payments or another regulated consumer or B2B tech business.
• Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing).
• Bachelor's degree in Marketing, Business or a related field; MBA a plus.
• Fluency in Arabic & English