VP Commercial Operations - APAC

IBA Group; Louvain-la-Neuve; On-site; EUR 240,000 - 320,000; Full time

Job summary

IBA Group seeks a visionary VP Commercial Operations APAC to define and execute the region's commercial strategy. The role leads a multidisciplinary team and aligns with global priorities, product roadmaps, and clinical objectives to drive long-term account growth across Asia-Pacific.

You will oversee market development, access, and sales execution while coordinating with global leadership to optimize governance and performance across regions.

Qualifications

• 15+ years of experience in healthcare technology, medical devices, life sciences, healthcare services, or related industries.
• 10+ years of progressive leadership experience across sales, business development, marketing, market access, product management, or general management functions.
• Experience leading multidisciplinary commercial organizations across multiple countries and cultures.

Responsibilities

• Lead the APAC commercial strategy by translating global priorities into regional plans with measurable outcomes.
• Oversee revenue growth, order intake, pipeline management, forecasting, and deployment of commercial resources.
• Build and develop a high-performing commercial organisation across Sales, Marketing, Market Access, Product Management, and Account Management.
• Strengthen market development and access by engaging key stakeholders in healthcare, government, payer, investor, and clinical sectors.
• Manage strategic customer relationships, support executive engagement, key account plans, negotiations, and long-term customer success.
• Represent the voice of APAC to global leadership, Product Management, and corporate decision-makers.
• Lead regional planning, budgeting, KPI follow-up, performance reviews, and continuous improvement of processes.

Education

Master's degree in Business, Engineering, Life Sciences, Healthcare Management, or a related field

MBA or equivalent executive business experience

Job description

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VP Commercial Operations - APAC

Requisition ID: 4658

Location: Louvain-la-Neuve, BE

Work regime: Full-Time

Kind of contract: Open Ended Contract

Mission

The VP Commercial Operations APAC is responsible for defining and executing IBA Proton Therapy's commercial strategy across the Asia-Pacific region; he will oversee a multidisciplinary team consisting of:

• Marketing Manager
• Regional Product Specialist
• Regional Market Access Manager

The VP Commercial Operations APAC will ensure a coordinated and customer-centric approach across the entire customer lifecycle, from market development and opportunity creation to sales execution, market access, customer success, and long-term account growth.
The Regional Commercial Vice President APAC acts as the primary commercial leader for the region and serves as a key member of the global commercial leadership team. The position is accountable for delivering the region's long term commercial objectives while ensuring alignment with global business strategies, product roadmaps, clinical priorities, and operational goals.

Challenges we trust you with

• Lead the APAC commercial strategy by translating global priorities into clear regional plans, growth initiatives, market priorities, and measurable business outcomes.
• Drive regional sales performance by overseeing revenue growth, order intake, pipeline management, forecasting, and the effective deployment of commercial resources.
• Build and develop a high-performing commercial organisation by leading, coaching, and aligning regional teams across Sales, Marketing, Market Access, Product Management, and Account Management.
• Strengthen market development and access by identifying growth opportunities, addressing adoption barriers, and engaging key healthcare, government, payer, investor, and clinical stakeholders.
• Manage strategic customer relationships by supporting executive-level engagement, key account plans, negotiations, and long-term customer success.
• Represent the voice of the APAC market by sharing customer insights, competitive intelligence, and regional needs with global leadership, Product Management, and corporate decision-makers.
• Ensure strong business governance by leading regional planning, budgeting, KPI follow-up, performance reviews, and continuous improvement of commercial processes.

What we value

Education

• Master's degree in Business, Engineering, Life Sciences, Healthcare Management, or a related field.
• MBA or equivalent executive business experience is strongly preferred.

Experience

• 15+ years of experience in healthcare technology, medical devices, life sciences, healthcare services, or related industries.
• 10+ years of progressive leadership experience across sales, business development, marketing, market access, product management, or general management functions.
• Demonstrated success leading multidisciplinary commercial organizations across multiple countries and cultures.
• Experience in managing a network of agents, distributors and business partners
• Proven track record of delivering revenue growth, market expansion, and strategic business objectives.
• Strong understanding of healthcare ecosystems, reimbursement environments, and healthcare infrastructure investments.
• Experience operating in a global matrix organization and influencing senior stakeholders across multiple functions.
• Experience in radiotherapy, proton therapy, oncology, medical devices, healthcare technology, or hospital infrastructure projects is a strong asset.

What will make you successful

• Strategic mindset with the ability to translate vision into execution
• Strong commercial and business acumen
• Inspiring leadership style with a proven ability to build and develop high-performing teams
• Outstanding stakeholder management and executive communication skills.
• Ability to balance long-term market development with short-term commercial objectives
• Strong negotiation, influencing, and decision-making capabilities
• Ability to operate effectively in a multicultural and highly complex business and healthcare environment
• Customer-centric mindset with a strong focus on results and business impact