Trusted Advisor – Business Development Manager

Approach Cyber; Louvain-la-Neuve; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Permanent contract

Mobility budget

Group insurance with pension

Meal vouchers

Health and wellbeing programs

Résumé du poste

Approach Cyber in Belgium is seeking a driven Trusted Advisor / Business Development Manager to accelerate growth. You will build and own your pipeline across SMEs, large corporates and public institutions, turning opportunities into long-term partnerships.

You will translate cyber risks into business value, work with senior leaders, and collaborate with our presales and delivery teams to craft tailored security and resilience solutions. Hybrid office options in Mechelen or Mont-Saint-Guibert.

Qualifications

• Minimum 5+ years in B2B sales or business development in cybersecurity or tech.
• Fluency in French and/or Dutch; strong English.
• Entrepreneurial, autonomous and targets-driven.
• Strong networking and stakeholder management.

Responsabilités

• Hunt and develop new clients across Belgium.
• Act as Trusted Advisor addressing cybersecurity challenges.
• Build pipeline and manage CRM.
• Lead proposals and negotiations with presales and delivery teams.
• Collaborate with marketing and events to raise visibility.

Connaissances

B2B sales

Hunter mindset

Relationship building

Strategic thinking

Description du poste

Context of the Role

In pursuit of our ambition to remain a key player in the Belgian cybersecurity landscape, we are looking to strengthen our commercial impact and accelerate Approach Cyber's growth in the market by welcoming a Trusted Advisor / Business Development Manager.

In a world of escalating digital threats, Approach Cyber's mission is clear: we make organizations cyber resilient. We are looking for an entrepreneurial Business Developer who doesn't just sell IT security but acts as a strategic partner to Belgian enterprises. You will help C-level executives understand their vulnerabilities, navigate complex regulatory landscapes (like NIS2), and build robust, long-term resilience frameworks using Approach's elite ecosystem of solutions.

To achieve this, we are seeking a Trusted Advisor / Business Development Manager who can act as the vital link between the evolving cybersecurity and resilience challenges of our clients and prospects, and the wide range of expertise, solutions and services available within Approach Cyber.

You will play a central role in driving new business, developing strategic relationships, and positioning Approach's value proposition with credibility and relevance, serving customer needs (SME's, larger corporates and public institutions) across Belgium.

Are you the business developer we are looking for?

We are seeking a driven and entrepreneurial commercial profile to take a key role in expanding Approach Cyber’s footprint in the Belgian market. You will directly influence our growth, with the full autonomy to build your pipeline, develop your accounts, and establish Approach Cyber as the go-to cybersecurity partner for your clients.

This is, above all, a hunter profile. You are someone who thrives on creating new opportunities, opening doors, and converting prospects into long-term partners. Beyond sales capabilities, you act as a Trusted Advisor for your clients, helping them navigate their cybersecurity and resilience challenges while promoting Approach’s differentiated value proposition.

Your mission will be twofold:

• Hunt and develop a portfolio of clients (from SME's to large(r) corporates and public institutions) by proactively prospecting, opening doors, and generating qualified opportunities.
• Act as a Trusted Advisor for your clients and prospects, helping them address their cybersecurity and resilience challenges while positioning Approach's services with business relevance and credibility.

Your responsibilities

Represent & market visibility

• Actively represent Approach Cyber in the market: attend and speak at industry events, publish regularly on LinkedIn, and contribute to growing our brand awareness and thought leadership.
• Build and leverage a strong professional network to identify and generate new business opportunities from day one.

Prospecting & Hunting

• Proactively reach out to new prospects
• Reactivate inactive clients
• Qualify and pursue Marketing Qualified Leads (MQLs), ensuring continuous follow-up throughout the sales cycle and generate a healthy, qualified pipeline.
• Work on selected tenders (from Sales Operations)
• Seize relevant opportunities in a timely manner.

Account management & farming

• Build high levels of trust and relationship with multiple stakeholders within your focus accounts.
• Develop a thorough understanding of your customers through stakeholder mapping and regular, meaningful engagement.
• Identify and develop commercial opportunities influenced by Approach’s areas of focus, turning every client milestone, challenge, or request into a business opportunity (cross-selling, upselling, extension).
• Proactively manage contract renewals with the support of Sales operations.

Value selling

• Elevate the conversation: Move beyond purely technical discussions. Translate complex cyber risks into clear business impacts, helping clients understand how cyber resilience protects their bottom line, reputation, and operational continuity.
• Master and confidently deliver Approach’s corporate pitch and solution portfolio (high-level but 360) with credibility and business relevance.
• Simplify complexity, handle objections, and create long-term value for your clients through recurring service relationships.
• Ensure customer 360 records are maintained and accurate at all times.

Building offers

• Co-create proposals with the support of presales consultants and solution specialists.
• Define pricing in line with Approach’s sales guidelines
• Lead negotiations and close contracts at the right margin level.

Marketing support

• Support marketing campaigns by activating your client base: events, webinars, testimonials, and more.

Post-sales transition

• Clearly communicate mission briefs (project or service) to the consultants and teams involved in delivery.
• Liaise with Project Managers, Delivery Manager, Consultants, and Accounting to ensure smooth and successful execution.
• Follow up internally and externally to guarantee client satisfaction throughout the engagement.
• Drive project closures: capture lessons learnt, secure client references and testimonials as part of our quality management approach.
• Report field feedback to Head of Sales on a regular basis.
• Keep your CRM pipeline up to date, using it as a strategic tool to prioritise focus, not as an administrative burden.

Profile

• You have a proven track record in B2B sales, with a minimum of 5+ years of experience in business development, account management, or a similar commercial role (ideally in cybersecurity, IT services, or technology consulting) in Belgium.
• Ideally, you have a strong macro-understanding of the cybersecurity landscape. You understand that security isn’t just about firewalls, but about holistic resilience, combining governance, human awareness, detection, and incident response.
• You have a clear hunter mindset: proactive, autonomous, and energised by the challenge of opening new doors and generating opportunities.
• You must be fluent in French and/or Dutch, with a strong command of English. Trilingual (FR/NL/EN) candidates are especially welcome.

Human skills

• Entrepreneurial mindset, passion for challenges and growth: you are motivated by commercial success and business generation. You enjoy creating opportunities and contributing to the story of Approach Cyber.
• Drive and autonomy: you are a self-starter, advancing with energy and determination. Your ability to create and maintain relationships with both prospects and clients will be essential in representing the DNA of Approach Cyber, as you carve your own path.
• Trusted Advisor mindset: beyond selling, you genuinely care about your clients’ success. You understand their business context and position yourself as a go-to partner for cybersecurity and resilience challenges.
• Rigour and results orientation: you stride for excellence. You embody Approach Cyber’s "Top Notch" value, consistently going the extra mile to deliver outstanding service to clients and colleagues.
• Strong interpersonal skills and ability to unite: you have a natural talent for building connections. You ensure that every interaction generates value for both parties, and people look to you for your capacity to bring others together.

Our offer

• Join a dynamic and fast-growing company in a booming sector
• Participate in the development of the company as an internal entrepreneur
• Develop your career path in a diversified function combining commercial development, client advisory and strategic market impact
• Enjoy a company that put a priority to learning opportunities and continuous trainings.
• Benefit from an attractive salary package, including a full range of benefits:
• A permanent contract
• A mobility budget according to your function level
• A competitive group insurance including pension fund, death, and disability coverage,
• An attractive complementary insurance for non-work-related accident and loss of salary in case of sickness, company fully supported contribution
• 32 days holiday/year (on a fulltime equivalent basis)
• A flexible home working policy
• Other fringe benefits (meal vouchers, eco vouchers, ...)
• Variable bonus based on your commercial targets
• Choose where you want to work: either our office in Mechelen or the one in Mont-Saint-Guibert.
• Fun company events, exclusive team experiences
• Contribute to a safer, fairer world for data subjects and citizens, ensure the serenity