Strategic Growth Marketing Lead

SQLI; Oost-Vlaanderen; À distance; EUR 65 000 - 95 000; Plein temps

Avantages offerts par ce poste

Company car

Apple laptop

Phone subscription

Résumé du poste

SQLI Ghent is seeking a Senior Digital Marketing Strategist to transform complex business and marketing challenges into focused digital strategies. You will align data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI into one compelling direction for clients.

You will lead cross-functional teams, challenge recommendations, and translate insights into practical roadmaps while maintaining a clear narrative for senior stakeholders.

Qualifications

• 5+ years of relevant digital marketing experience, preferably in an agency or consultancy.
• Deep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem.
• The ability to assess whether data, media and specialist recommendations genuinely support the strategic objective.
• Experience leading multidisciplinary digital strategies rather than delivering one isolated channel.
• Strong strategic storytelling and presentation skills.
• Confidence in front of senior clients and the ability to challenge constructively.
• Commercial judgement: you can turn an open question into a credible and sellable solution.
• A pragmatic mindset. Your strategies are ambitious, but they can also be delivered.
• Fluency in Dutch and English. French is an advantage.

Responsabilités

• Uncover the real challenge behind a client briefing.
• Develop focused digital marketing strategies across the customer journey and funnel.
• Connect audience, content, channels, platforms, data and technology into one coherent approach.
• Decide what to prioritise, test, postpone or leave out.
• Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists.
• Translate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps.
• Build clear, persuasive presentations and lead strategic client conversations.
• Shape and pitch solutions for existing clients and new opportunities.
• Stay involved as strategy moves into execution, ensuring the original choices remain intact.

Connaissances

Digital marketing

Strategic thinking

Presentation skills

Client management

Storytelling

Outils

Google Analytics

Marketing automation

SEO tools

Description du poste

SQLI Ghent is seeking a Senior Digital Marketing Strategist to transform complex business and marketing challenges into focused digital strategies. You will align data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI into one compelling direction for clients.

You will lead cross-functional teams, challenge recommendations, and translate insights into practical roadmaps while maintaining a clear narrative for senior stakeholders.