Senior SEO & SEM Strategist for Growth & ROI

Confidential Careers; Brussel Hoofdstad; Vor Ort; EUR 40.000 - 65.000; Vollzeit

Zusammenfassung

Confidential Careers seeks an SEO/SEM expert to manage all search engine optimization and marketing activities. You will oversee content strategy, link building and keyword planning to improve rankings across major search networks while running Google, Yahoo and Bing campaigns to maximize ROI.

Responsibilities include testing, data analysis and reporting, optimizing landing pages, keyword expansion and competitive research, plus close collaboration with development and editorial teams to apply

Qualifikationen

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Aufgaben

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Performing other tasks arising from the current needs of the marketing department.
• Supporting the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.

Kenntnisse

SEO

SEM

Content strategy

Link building

Tools

Google Analytics

Click Equations

Marin Software

Kenshoo

Search Ignite

Jobbeschreibung

Confidential Careers seeks an SEO/SEM expert to manage all search engine optimization and marketing activities. You will oversee content strategy, link building and keyword planning to improve rankings across major search networks while running Google, Yahoo and Bing campaigns to maximize ROI.

Responsibilities include testing, data analysis and reporting, optimizing landing pages, keyword expansion and competitive research, plus close collaboration with development and editorial teams to apply