SEM Manager in Liège

Plantrs Ltd.; Luik; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Plantrs Ltd. in Liège, Belgium, seeks an experienced SEM Manager to shape our search engine marketing strategies and campaigns. You will drive data-driven decisions to boost visibility, traffic, and brand impact across industries.

You will work on SEO and PPC initiatives, manage budgets, and collaborate with cross-functional teams to ensure campaigns align with business goals and deliver measurable ROI in a fast-paced digital environment.

Qualifications

• Experience in SEM with PPC and SEO fundamentals.
• Ability to interpret data to drive strategy.
• Experience with Google Ads and Bing Ads.
• Familiarity with Google Analytics.
• Strong communication and collaboration skills.
• Detail-oriented project management.

Responsabilités

• Craft and implement SEO and PPC strategies to improve rankings.
• Manage comprehensive SEM campaigns including keyword research and bid management.
• Analyze and optimize campaign performance for continuous improvement.
• Collaborate with teams to align SEM with business goals.
• Allocate and manage budgets to maximize ROI.
• Stay updated on search engine algorithm trends.
• Use analytics tools to monitor performance and inform decisions.
• Ensure SEM practices maintain brand integrity and standards.

Connaissances

SEM expertise

PPC

SEO

Digital marketing

Analytics

Communication skills

Detail-oriented

Outils

Google Ads

Bing Ads

Google Analytics

Description du poste

We are looking for a skilled SEM Manager to influence search engine marketing strategies and campaigns for a company in Liège, Belgium. This role is ideal for a strategic thinker who thrives on data-driven decision making and has a passion for digital marketing.

In this role, you will leverage your expertise in search engines to elevate brands, creating campaigns that resonate with target audiences and drive meaningful results. Your analytical skills, combined with a creative approach, will be key in navigating the evolving digital marketing world and achieving success in various industries.

Roles and Responsibilities:

• Craft and implement SEO and PPC strategies to enhance search engine rankings and visibility.
• Manage comprehensive SEM campaigns, including keyword research, bid management, ad creation, and performance analysis.
• Analyze and optimize campaign performance, using insights for continuous improvement.
• Collaborate with diverse teams to align SEM strategies with overall business goals.
• Efficiently allocate and manage budgets, optimizing ROI from campaigns.
• Keep abreast of the latest trends in search engine algorithms and digital marketing.
• Utilize analytics tools to monitor search performance and make data-driven decisions.
• Ensure SEM practices adhere to industry standards and maintain brand integrity.

Skills & Experience Required:

• Demonstrable experience in SEM, with a solid understanding of PPC, SEO, and digital marketing concepts.
• Strong analytical skills to interpret complex data and inform strategic decisions.
• Proficiency in SEM tools like Google AdWords and Bing Ads.
• Familiarity with website analytics tools (e.g., Google Analytics).
• Excellent communication skills for effective collaboration and idea presentation.
• Detail-oriented approach to project management.