SEO Specialist

Wpp; Brussel Hoofdstad; Sur place; EUR 42 000 - 56 000; Plein temps

Avantages offerts par ce poste

International team

Collaborative environment

Résumé du poste

WPP in Belgium seeks an SEO expert to join the Total Search Activation team. You will work on SEO projects with a focus on technical audits, content strategy, and optimization to improve visibility across GEO targets.

You will collaborate with a 10+ person Search team and contribute to global best practices, with opportunities to grow within the WPP network. Fluency in English plus Dutch or French is required.

Qualifications

• 2+ years of SEO experience, in-house or agency.
• Fluency in English; French or Dutch and English strong.
• Ownership mindset; ability to operate independently and collaboratively.

Responsabilités

• Perform technical SEO audits and provide actionable recommendations.
• Develop content briefs for copywriters to improve SEO impact.
• Conduct content gap analyses and support on-page optimization including internal linking and GEO/GSO considerations.

Connaissances

SEO

Technical SEO

Content analysis

AI visibility

Outils

Screaming Frog

Google Search Console

Google Analytics 4

Semrush

Description du poste

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is a leading global advertising and media agency. In Belgium, we are a market-leading agency working with a diverse portfolio of international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.

As our SEO and Generative Engine Optimisation (GEO) offering continues to grow, we are looking for an SEO expert to join our Total Search Activation team.

We are seeking someone with at least two years of experience working on SEO projects, either in-house or within an agency environment.

Beyond technical expertise, we value the following qualities:

• Curiosity and a commitment to continuous learning:Search is evolving rapidly, and successful strategies need to be constantly reviewed and adapted.
• An open and collaborative mindset:You are comfortable acknowledging when you do not have all the answers and seeking input when needed. You will be supported by our 10+ person Search team, as well as a global network of hundreds of specialists.
• Strong business acumen:You understand that SEO is about more than clicks, sessions and rankings. You are able to connect search performance to brand sentiment, share of voice, leads, sales and broader business impact.

Your profile

• You speak French or Dutch and have a strong command of English.
• You have at least two years of experience working on SEO projects. Relevant internship experience can be included.
• You have experience using tools such as Screaming Frog, Google Search Console, Google Analytics 4 and Semrush. Experience with all of these tools is not required.
• You take ownership of your work, set clear expectations and follow through on your commitments.
• You have expertise in one or more of the following areas:
• Technical SEO audits and recommendations
• Content gap analysis
• Content briefs for copywriters
• SEO content writing
• Internal linking analysis
• AI search visibility audits and recommendations, including GEO or GSO
• You are interested in developing your knowledge of SEA and contributing to Total Search projects.

What we offer

• The opportunity to work at the forefront of search marketing. Through our relationships with technology companies such as Google, Microsoft and OpenAI, we have access to valuable data, insights and beta features.
• An international and collaborative environment with opportunities to develop your skills and progress within the group.
• The chance to work on projects for well-known international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.