Senior Product Manager BELUX - Pharma (Rx/OTC)

HR One; Brussel Hoofdstad; On-site; EUR 60,000 - 90,000; Full time

Job summary

HR One is seeking a seasoned Product Marketing Manager to drive growth for its Belgian and Luxembourg portfolio within the Benelux team. You will develop strategic marketing plans, lead omni-channel campaigns, and collaborate across international and local teams.

Key requirements include 5+ years in product management, strong digital marketing experience in Rx, Dutch and French fluency with professional English, and proficiency in MS Office. A valid driver’s license is expected.

Qualifications

• Minimum 5 years of experience in product management.
• Experience with digital marketing and social media in the Rx market (mandatory), preferably also in OTC.
• Bilingual: Dutch and French, professional English.
• Strong in planning and organising, influencing, drive for results, client focus, analytical thinking and communication.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and in possession of a valid driver's licence.

Responsibilities

• Develop strategic marketing plans and identify portfolio expansion opportunities for Belgium and Luxembourg.
• Anticipate omni-channel marketing trends and translate objectives into tactical plans across the Benelux.
• Develop and implement projects and campaigns with the international team and Benelux colleagues.
• Evaluate results through market research, dashboards and the CRM system.
• Follow product and market developments closely and build knowledge of the indication areas.
• Support and participate in sales force training with the sales force manager.
• Build and maintain relationships with specialists and KOLs, coordinate with patient support groups.
• Work in line with SOPs and local legislation, and manage the marketing budget responsibly.

Skills

Product management

Digital marketing

Omnichannel marketing

Strategic planning

Communication

Analytical thinking

Tools

Microsoft Office

CRM systems

Dashboards

Job description

Ensure the growth of an assigned product portfolio of an international pharmaceutical company in Belgium and Luxembourg, by developing and implementing the right strategy and promotional plans and by supporting product introductions within the Benelux team. This is a versatile, pivotal role: you work with teams across the organisation and with external partners. Curiosity, creativity and a customer-oriented mindset are key.

WHAT YOU WILL DO

• Develop strategic marketing plans and identify portfolio expansion opportunities, including market analysis, business cases and launch strategies, in line with growth objectives for Belgium and Luxembourg
• Anticipate future trends in omni-channel marketing, including digital and social media, and translate objectives into tactical plans across the Benelux
• Develop and implement projects and campaigns together with the international team and your Benelux colleagues
• Evaluate results through market research, dashboards and the CRM system
• Follow product and market developments closely and build your knowledge of the relevant indication areas
• Support and take part in sales force training, working closely with the sales force manager
• Build and maintain relationships with specialists and key opinion leaders (KOL management, advisory boards) and coordinate with patient support groups
• Work in line with internal SOPs and local legislation, and manage the marketing budget responsibly

YOU BRING

• Minimum 5 years of experience in product management
• Experience with, or strong affinity for, digital marketing and social media in the Rx market (mandatory), preferably also in OTC
• Bilingual: Dutch and French, professional English
• Strong in planning and organising, influencing, drive for results, client focus, analytical thinking and communication
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and in possession of a valid driver's licence