Brand Manager

Novellas Healthcare; Brussel Hoofdstad; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

International scope

Brand development opportunities

Hands-on role

Cross-functional collaboration

Engagement with external partners

Job summary

Novellas Healthcare is seeking a Brand Manager Benelux to translate international marketing strategy into local campaigns for Belgium and the Netherlands. You will shape brand development, manage launches and ensure campaigns comply with pharma regulations.

You will work with Sales, Medical Affairs and external agencies, balancing strategic oversight with hands-on execution in an international, science-driven environment.

Qualifications

• Master-level education in science, marketing or related field.
• Several years of pharmaceutical marketing experience.
• Experience developing and executing marketing campaigns and plans.
• Experience launching pharma products/brands is a plus.
• Familiar with CNS/neurology preferred.
• Strong digital marketing and multichannel communications skills.
• Understanding of pharmaceutical promotion regulations and compliance.
• CRM experience with Veeva is advantageous.

Responsibilities

• Develop and implement the local marketing plan for Benelux aligned with international strategy.
• Translate strategic plans into local campaigns and activities for the Benelux.
• Lead product and brand launches and ongoing campaigns.
• Ensure operational execution of campaigns in line with pharma regulations.
• Develop digital and multichannel initiatives for HCPs and patients.
• Coordinate with international marketing teams and external partners.
• Monitor KPIs and adjust initiatives as needed.
• Manage the marketing budget, schedules, costs and deadlines.
• Collaborate with Sales, Medical Affairs and cross-functional teams.

Skills

Brand management

Pharmaceutical marketing

Campaigns & multichannel

Cross-functional collaboration

Education

Master’s degree or equivalent

Tools

CRM systems (Veeva)

Job description

Ready for your next step in pharmaceutical marketing?

At Novellas Healthcare, we know the Life Sciences market from the inside. We work every day with pharmaceutical and biotechnology companies as they develop their organisations, portfolios and future product launches. Drawing on this market knowledge, we bring professionals and organisations together based on expertise, ambition and a sustainable long-term match.

We are recruiting a Brand Manager Benelux for a European biopharmaceutical company. The organisation is entering an important phase of growth and is further expanding its commercial activities and portfolio across the Benelux.

For a marketing professional who enjoys taking responsibility and staying close to execution, this is an excellent opportunity to develop a brand, create local marketing initiatives and contribute to future product launches in an international, science-driven environment.

As Brand Manager Benelux, you will be responsible for the operational development and execution of marketing activities for your brand and therapeutic area (CNS - Cardiology).

You will translate the international marketing strategy into concrete local initiatives tailored to the Belgian and Dutch markets. You will work closely with Sales, Medical Affairs and other internal stakeholders, as well as external communications, digital and creative agencies.

You enjoy being directly involved in delivery. From developing campaigns and digital initiatives to following up on materials, congresses, budgets and results, you ensure that plans are turned into effective execution.

You will report to the Marketing Director Benelux while also working closely with European and international marketing teams.

Key responsibilities

• Develop and implement the local marketing and action plan for your brand, aligned with the international strategy and commercial objectives.
• Translate strategic plans into concrete marketing campaigns and activities for the Benelux.
• Play an active role in preparing and executing product and brand launches.
• Ensure the operational implementation and follow-up of marketing campaigns and product communications, in line with applicable pharmaceutical regulations and compliance requirements.
• Develop relevant digital and multichannel initiatives for healthcare professionals and, where applicable, patients, in collaboration with internal and external partners.
• Work regularly with external agencies, providing clear briefs and ensuring effective planning, follow-up and high-quality delivery.
• Coordinate with international marketing teams and adapt global strategies to the specific needs and characteristics of the Benelux markets.
• Monitor market trends, competitors and commercial performance, using available data and field feedback to identify opportunities and growth drivers.
• Define and monitor relevant marketing KPIs and adjust initiatives where needed.
• Support and organise national and international congresses, events and other relevant marketing activities.
• Work closely with Sales, Medical Affairs and other cross-functional teams.
• Manage the marketing budget for your activities and monitor schedules, costs, quality and deadlines.
• Contribute to strong brand positioning and continued brand development across the Benelux.

Your professional profile

• You hold a master’s degree or have an equivalent level of education, preferably in science, marketing or a related field.
• You have several years of relevant experience in the pharmaceutical industry, with a clear focus on marketing and brand management.
• You have experience developing and operationally executing marketing campaigns and plans.
• Experience with a pharmaceutical product or brand launch is a significant asset.
• Experience in CNS, psychiatry or neurology is strongly preferred.
• You are familiar with digital marketing and multichannel communications and understand how to integrate different channels effectively.
• You have a good understanding of the regulations governing pharmaceutical promotion, communications and compliance.
• Experience with CRM systems such as Veeva is an advantage.
• You work effectively with external marketing, communications and creative agencies and can manage projects from briefing through implementation.
• You are hands-on and operationally minded. You contribute to strategic discussions but are equally motivated by turning plans into reality.
• You work independently and in an organised way, maintaining an overview of multiple projects, stakeholders, budgets and deadlines.
• You are results-driven, pragmatic and comfortable in a rapidly evolving organisation.
• You enjoy cross-functional collaboration and can bring internal and external stakeholders together around a shared goal.
• You have strong communication and interpersonal skills.
• You have a good command of Dutch, French and English.

What do we offer

• A varied marketing role within an international, science-driven biopharmaceutical organisation.
• The opportunity to contribute directly to brand development and future product launches across the Benelux.
• A role combining marketing strategy with substantial hands-on and operational responsibility.
• Close collaboration with experienced colleagues across Marketing, Sales, Medical Affairs and international teams.
• The opportunity to deliver innovative marketing initiatives with a range of external partners and agencies.
• An environment that values initiative, autonomy, pragmatism and collaboration.
• The opportunity to further develop your marketing expertise within an evolving organisation and product portfolio.
• Personal guidance from Novellas Healthcare throughout the selection process.

Ready for your next step?

Do you have experience in pharmaceutical marketing and enjoy turning strategy into concrete campaigns, launches and initiatives? Do you like working hands-on, close to the market and alongside different internal teams and external partners?

Novellas Healthcare is an equal opportunity employer. We welcome every talent and do not discriminate based on gender, ethnicity, religion, disability, sexual orientation or any other personal characteristic.