Senior Paid Acquisition Lead – Google, Meta, Bing & ChatGPT

Shyfter; Brussel Hoofdstad; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work from Brussels office

Performance-based bonus

Direct impact on company growth

Ownership of paid acquisition

Job summary

Shyfter, a Brussels-based SaaS scale-up, is seeking a Senior Paid Acquisition Manager to own all paid channels across French- speaking Belgium, Dutch-speaking Belgium and France. This role leads in-house ads strategy, budget allocation and measurement of cost per demo and new customers.

You will build a fully in-house setup, write language-appropriate ads, optimize landing pages, and ensure reliable tracking across GA4, GTM and HubSpot, with strong collaboration across marketing and sales.

Qualifications

• At least 5 years of hands-on paid acquisition experience with significant budgets.
• Advanced expertise in Google Ads and Meta Ads, and Microsoft Ads.
• Experience in B2B SaaS with a demo-based sales cycle.
• Experience with the Belgian and French markets.
• Fluent French and very good Dutch; English proficiency.
• Strong analytical mindset; comfortable with GA4, GTM, data exports.
• Experience with HubSpot or similar CRM to connect campaigns to revenue.
• Experience building in-house paid acquisition.
• Autonomy, rigor and data-driven decision making.

Responsibilities

• Define and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads and new channels.
• Take over external agencies' campaigns and build a fully in-house setup.
• Manage budgets per channel and market and reallocate based on performance.
• Build, structure and optimise campaigns: search, Performance Max, retargeting, social ads.
• Write and test ads and creatives for each market language.
• Improve landing pages and conversion rates with the web team; run A/B tests.
• Ensure reliable end-to-end tracking: GTM, GA4, offline conversions, HubSpot integration.
• Track metrics: cost per demo, CAC, ROAS by channel; share weekly reports.
• Monitor competitors and new ad formats, AI-driven search changes.

Skills

Google Ads

Meta Ads

Microsoft Ads

B2B SaaS

French language

Dutch language

English language

GA4/GTM

HubSpot CRM

In-house paid acquisition

Tools

GA4

GTM

HubSpot

Job description

Shyfter, a Brussels-based SaaS scale-up, is seeking a Senior Paid Acquisition Manager to own all paid channels across French- speaking Belgium, Dutch-speaking Belgium and France. This role leads in-house ads strategy, budget allocation and measurement of cost per demo and new customers.

You will build a fully in-house setup, write language-appropriate ads, optimize landing pages, and ensure reliable tracking across GA4, GTM and HubSpot, with strong collaboration across marketing and sales.