Performance Marketing Lead - User Acquisition (Remote)

Jobgether; Belgique; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

International teamwork

Growth opportunities

Job summary

Jobgether, on behalf of a partner in Belgium, seeks a Performance Marketing Lead to drive user acquisition across Meta, Google, TikTok, AppLovin and other channels. You will own paid campaigns, optimize CAC, ROAS, and LTV, and manage sizable budgets in a data-driven, international setting.

You will design tests, leverage attribution tools, collaborate with creative teams, and scale profitable campaigns across markets while maintaining efficiency.

Qualifications

• 5+ years in performance marketing or user acquisition for mobile apps.
• Hands-on experience planning, managing, and optimizing paid campaigns on Meta, Google, TikTok, and AppLovin.
• Experience managing large ad budgets to meet CAC and profitability targets.
• Strong metrics knowledge: CAC, ROAS, LTV, cohorts, attribution models, and payback periods.
• Familiarity with mobile measurement platforms (AppsFlyer or Adjust).
• Ability to design testing strategies and use insights to improve advertising performance.
• Strong analytical skills to interpret data and allocate budgets effectively.
• Proven track record of hands-on campaign optimization across channels.

Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and others.
• Allocate and manage substantial ad budgets based on CAC, ROAS, and LTV.
• Monitor campaign performance, funnels, and cohorts to identify optimization opportunities.
• Design experiments across audiences, bidding, landing pages, and creatives to improve conversions.
• Collaborate with creative and marketing teams to test concepts and refine messaging.
• Measure attribution, run cohort analyses, and perform incrementality testing.
• Develop and execute user acquisition strategies across multiple markets.
• Scale successful campaigns while controlling costs and maintaining profitability.

Skills

Paid ads platforms

CAC/ROAS optimization

A/B testing

Analytics

Mobile attribution (AppsFlyer/Adjust)

Campaign scaling

Budget management

Cross-functional collaboration

Communication

Tools

AppsFlyer

Adjust

A/B Testing Tools

Job description

Jobgether, on behalf of a partner in Belgium, seeks a Performance Marketing Lead to drive user acquisition across Meta, Google, TikTok, AppLovin and other channels. You will own paid campaigns, optimize CAC, ROAS, and LTV, and manage sizable budgets in a data-driven, international setting.

You will design tests, leverage attribution tools, collaborate with creative teams, and scale profitable campaigns across markets while maintaining efficiency.