Senior Paid Acquisition Manager | Google Ads, Meta, Bing & ChatGPT Ads

Shyfter; Brussel Hoofdstad; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work from Brussels office

Performance-based bonus

Direct impact on company growth

Ownership of paid acquisition

Job summary

Shyfter, a Brussels-based SaaS scale-up, is seeking a Senior Paid Acquisition Manager to own all paid channels across French- speaking Belgium, Dutch-speaking Belgium and France. This role leads in-house ads strategy, budget allocation and measurement of cost per demo and new customers.

You will build a fully in-house setup, write language-appropriate ads, optimize landing pages, and ensure reliable tracking across GA4, GTM and HubSpot, with strong collaboration across marketing and sales.

Qualifications

• At least 5 years of hands-on paid acquisition experience with significant budgets.
• Advanced expertise in Google Ads and Meta Ads, and Microsoft Ads.
• Experience in B2B SaaS with a demo-based sales cycle.
• Experience with the Belgian and French markets.
• Fluent French and very good Dutch; English proficiency.
• Strong analytical mindset; comfortable with GA4, GTM, data exports.
• Experience with HubSpot or similar CRM to connect campaigns to revenue.
• Experience building in-house paid acquisition.
• Autonomy, rigor and data-driven decision making.

Responsibilities

• Define and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads and new channels.
• Take over external agencies' campaigns and build a fully in-house setup.
• Manage budgets per channel and market and reallocate based on performance.
• Build, structure and optimise campaigns: search, Performance Max, retargeting, social ads.
• Write and test ads and creatives for each market language.
• Improve landing pages and conversion rates with the web team; run A/B tests.
• Ensure reliable end-to-end tracking: GTM, GA4, offline conversions, HubSpot integration.
• Track metrics: cost per demo, CAC, ROAS by channel; share weekly reports.
• Monitor competitors and new ad formats, AI-driven search changes.

Skills

Google Ads

Meta Ads

Microsoft Ads

B2B SaaS

French language

Dutch language

English language

GA4/GTM

HubSpot CRM

In-house paid acquisition

Tools

GA4

GTM

HubSpot

Job description

Brussels, Belgium (hybrid) · Permanent contract · As soon as possible

Every euro we spend on ads should turn into demos, then into customers. You will be the person who makes that happen.

At Shyfter, we build HR software that helps thousands of companies in hospitality, retail and beyond handle scheduling, time tracking and payroll preparation. We are growing by 60% every year and signing more than 100 new clients every month, in Belgium and France.

Paid acquisition is an important customer acquisition channel for us. We are now looking for a Senior Paid Acquisition Manager to own all our paid channels across three markets: French-speaking Belgium, Dutch-speaking Belgium and France.

We are bringing all paid acquisition in-house, and you will lead that move. You set the strategy, you allocate the budgets and you are accountable for cost per demo and new customers signed.

Tasks

• Define and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads (Bing), ChatGPT Ads and new channels worth testing (LinkedIn, YouTube...).
• Take over the campaigns currently run by external agencies and build a fully in-house setup: accounts, structure, processes and reporting.
• Manage budgets by channel and by market, and reallocate them continuously based on performance.
• Build, structure and optimise campaigns: search, Performance Max, competitor campaigns, retargeting, social ads.
• Write and test ads and creatives with the marketing team, in the language and tone of each market.
• Improve landing pages and conversion rates with the web team: A/B tests, forms, messaging.
• Ensure reliable end-to-end tracking: GTM, GA4, offline conversions, HubSpot integration.
• Track real business metrics, not just clicks: cost per demo, demo-to-customer rate, CAC, return on ad spend by channel.
• Share clear weekly reporting with management and the sales team.
• Keep an eye on competitors, new ad formats and how search is changing with AI assistants.

You are accountable for the volume of qualified demos, cost per demo and the contribution of paid acquisition to new customers.

Requirements

• At least 5 years of hands-on paid acquisition experience, with direct responsibility for significant budgets.
• Advanced expertise in Google Ads and Meta Ads, and real experience with Microsoft Ads.
• Experience in B2B, ideally SaaS, with a sales cycle that goes through a demo or a sales call.
• Experience with the Belgian and French markets.
• Fluent French and very good Dutch, so you can write and review ads in both languages.
• Professional working proficiency in English.
• A strong analytical mindset: comfortable with GA4, GTM, data exports and spreadsheets.
• Experience with HubSpot or a similar CRM to connect campaigns to revenue.
• Experience building or running paid acquisition in-house, not only from the agency side.
• Autonomy, rigour and a results mindset: you make decisions based on numbers.

Experience at a B2B SaaS scale-up, or early tests with ads in AI tools, is a real plus.

Benefits

• A permanent, full-time position in a fast-growing Belgian SaaS company.
• A key role with real ownership of strategy and budgets.
• A salary in line with your experience and a performance-based bonus.
• A direct, measurable impact on company growth.
• Close collaboration with management, sales and marketing.
• Hybrid work from our office on Avenue Louise in Brussels.
• Professional equipment and access to the tools you need.