Senior Marketing Strategist - Data-Driven Banking

Asenium Consulting; Brussel Hoofdstad; On-site; EUR 60,000 - 90,000; Full time

Job summary

Asenium Consulting is seeking a senior marketing professional to deliver data-driven campaigns and strengthen customer engagement in the banking sector. You will lead integrated campaigns across owned, earned and paid media, translating insights into actions that boost engagement.

You'll design end-to-end customer journeys, apply CRM and lifecycle management, and experiment with AI-driven personalization to optimise performance across channels.

Qualifications

• 5+ years of experience in strategic marketing and communication.
• Proven experience delivering campaigns in the financial sector.
• Expertise in performance marketing (SEA, SEO and programmatic).
• Strong data-driven decision making using Google Analytics and CDPs.
• Deep knowledge of marketing analytics, customer journeys, and integrated online/offline strategies.
• Master’s degree in Marketing, Economics or Communications.
• Fluent in Dutch, French and English.

Responsibilities

• Develop integrated campaigns across owned, earned and paid media with consistent messaging.
• Translate customer insights into actions to boost engagement and conversion.
• Design end-to-end customer journeys, integrating CRM principles and lifecycle management.
• Develop always-on campaigns and predictive journeys with AI-driven personalization.
• Analyze KPIs, identify friction points and optimize performance.
• Improve digital sales journeys, lead generation and digital touchpoints.
• Coordinate cross-functional teams and external partners while managing budgets and deadlines.

Skills

Strategic marketing

Campaign management

Performance marketing

Data-driven decision-making

CRM & lifecycle marketing

Education

Master’s degree in Marketing or Economics

Tools

Google Analytics

CDP (Customer data platforms)

Programmatic advertising

Job description

Asenium Consulting is seeking a senior marketing professional to deliver data-driven campaigns and strengthen customer engagement in the banking sector. You will lead integrated campaigns across owned, earned and paid media, translating insights into actions that boost engagement.

You'll design end-to-end customer journeys, apply CRM and lifecycle management, and experiment with AI-driven personalization to optimise performance across channels.