Content Strategist

Asenium Consulting; Brussel Hoofdstad; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Asenium Consulting is seeking a senior consultant to turn search, data, and AI insights into content strategies and automation use cases, supporting digital marketing across Retail, Private, and Corporate Banking.

You will define content strategies, editorial roadmaps, and prioritized actions based on SEO, GEO insights, and audience research. You’ll coordinate delivery across internal teams, agencies, and external contributors while scaling automation with strong human oversight and governance.

Qualifikationen

• 10+ years of relevant digital marketing experience.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong experience in content strategy, SEO, and/or digital editorial management.
• Knowledge of structured data, semantic SEO, content architecture, LLMs, and Generative Engine Optimization (GEO).
• Expertise in media planning, media buying, and negotiation.
• Familiarity with SAP, QAP, and agile ceremonies.
• Ability to produce and edit clear, accurate, high-quality content.
• Strong analytical, problem-solving, collaboration, communication, negotiation, and project management skills.
• Fluent English and fluency in either French or Dutch.

Aufgaben

• Define content strategies, messaging frameworks, and editorial roadmaps aligned with business goals and customer journeys.
• Translate SEO/GEO insights, audience research, and competitive analysis into actionable content priorities.
• Coordinate editorial calendars and content delivery across internal teams, agencies, and external contributors.
• Integrate search, AI, and omnichannel requirements into content planning and workflows.
• Identify AI and automation opportunities; define use cases, MVPs, workflows, and quality criteria.
• Scale successful automation initiatives while maintaining appropriate human oversight.
• Monitor performance, test improvements, and report recommendations based on analytics and evolving search trends.
• Coordinate with marketing, IT, Legal, Compliance, and Procurement stakeholders.

Kenntnisse

Content strategy

SEO

Editorial management

Analytics

Project management

Communication

Negotiation

Cross-functional collaboration

Fluent English

French or Dutch

Agile ceremonies

Ausbildung

Bachelor's degree in Marketing/Communications or related field

Tools

SAP

QAP

Jobbeschreibung

Asenium is looking for a senior consultant to turn search, data, and AI insights into content strategies and automation use cases. The assignment supports digital marketing across Retail, Private, and Corporate Banking.

Responsibilities:

• Define content strategies, messaging frameworks, and editorial roadmaps aligned with business goals and customer journeys.
• Translate SEO/GEO insights, audience research, and competitive analysis into actionable content priorities.
• Coordinate editorial calendars and content delivery across internal teams, agencies, and external contributors.
• Integrate search, AI, and omnichannel requirements into content planning and workflows.
• Identify AI and automation opportunities; define use cases, MVPs, workflows, and quality criteria.
• Scale successful automation initiatives while maintaining appropriate human oversight.
• Monitor performance, test improvements, and report recommendations based on analytics and evolving search trends.
• Coordinate with marketing, IT, Legal, Compliance, and Procurement stakeholders.

Must-have requirements:

• 10+ years of relevant digital marketing experience.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong experience in content strategy, SEO, and/or digital editorial management.
• Knowledge of structured data, semantic SEO, content architecture, LLMs, and Generative Engine Optimization (GEO).
• Expertise in media planning, media buying, and negotiation.
• Familiarity with SAP, QAP, and agile ceremonies.
• Ability to produce and edit clear, accurate, high-quality content.
• Strong analytical, problem-solving, collaboration, communication, negotiation, and project management skills.
• Fluent English and fluency in either French or Dutch.